SEO Enhancement for Lingerie & Clothing Brand

I'm seeking an experienced SEO specialist to help me increase website traffic to my custom lingerie and clothing business. The primary focus should be on improving my Google search visibility using only white hat techniques to avoid penalties.

Key Responsibilities:
- Backlink Building: This is the area I believe needs the most improvement. I need a professional who can strategically build quality backlinks to my site to enhance credibility and visibility on search engines.
- Content Optimization: While my main focus is on backlink building, I am open to suggestions on content optimization to improve my site’s appeal to both users and search engines.
- Technical SEO: If you notice any technical SEO issues during your assessment, I would appreciate you bringing them to my attention.

Ideal Skills and Experience:
- Proven track record in SEO, particularly in backlink building
- Familiarity with Google’s SEO guidelines and white hat techniques
- Experience with online retail, particularly in fashion or lingerie, would be a plus
- Strong analytical skills to track progress and adjust strategies as necessary

Please include examples of previous work in your proposal. Looking forward to your bids.