SEO and Digital Marketing Specialist

Job Description:
We are actively seeking a seasoned SEO and Digital Marketing Specialist to fortify our online presence and enhance our digital marketing campaigns. The ideal candidate will possess deep knowledge of SEO tactics, be experienced in driving organic traffic, and be adept at creating promotional material for both Google PPC and Social Media Ads.

**Responsibilities:**
- Design and implement effective SEO strategies to increase our website's visibility on search engines, leading to higher organic traffic and conversions.
- Conduct thorough keyword research to guide the content teams, ensuring the production of SEO-friendly content.
- Analyze and report on the performance of SEO tactics and campaigns using tools like Google Analytics, Google Search Console, and other SEO-specific tools.
- Stay updated with the latest SEO trends, technologies, and best practices, ensuring our strategies remain current and effective.
- Collaborate with the content and design teams to produce high-quality promotional materials for Google PPC and Social Media advertising campaigns.
- Monitor and analyze the performance of PPC and social media ad campaigns, making adjustments for optimization.
- Provide actionable recommendations to the marketing team to enhance the overall digital marketing strategy.

**Required Skills & Qualifications:**
- Proven experience as an SEO Specialist or similar digital marketing role.
- Proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or equivalent.
- Experience in creating promotional materials suitable for Google PPC and various Social Media platforms.
- Strong knowledge of current SEO practices and techniques.
- Excellent analytical and strategic thinking skills.
- Exceptional written and verbal communication skills.
- Familiarity with HTML, CSS, and JavaScript, although not mandatory, will be considered a plus.

Interested candidates are requested to submit their portfolios showcasing past successes in SEO and digital advertising campaigns, along with their applications.