SEO & Digital Marketing Services Required for Online Estate Planning Business
Budget: $8 – $15 AUD
I have launched an online document generation business which focuses on estate planning solutions for customers primarily in Australia (with a particular focus in Western Australia). My website will offer a range of Estate Planning and Probate documents which are easy to complete, affordable and highly customised.
I am seeking an experienced SEO and digital marketing expert to help me develop a strong branding and marketing campaign to drive traffic to my website and generate sales.
Project Scope:
SEO:
- Conduct comprehensive keyword research tailored to my business and target audience.
- Develop a list of keywords and long-tail phrases that align with my audience.
- Set up backlinking strategies to drive organic traffic and improve search engine rankings.
- Optimize website metadata, alt tags, and on-page SEO to ensure my site is fully optimized.
Google Ads Campaign:
- Develop a Google Ads strategy within a $100/month budget.
- Create ad copy that resonates with the target audience and highlights the websites/business value proposition (affordable, accessible, and locally focused).
- Optimize campaigns for specific WA-based keywords to reduce competition and cost-per-click (CPC).
- Provide ongoing suggestions for campaign improvement.
Meta Ads Campaign:
- Develop a Meta Ads (Facebook/Instagram) strategy within a $150/month budget.
- Create engaging ad creatives and copy to promote the simplicity and affordability of my services.
- Set up precise audience targeting for WA (and Australia) based users (e.g., age groups likely to need estate planning, such as 30-70 year olds).
- Ensure retargeting is in place to reach users who visit the website but don’t convert.
Deliverables:
- SEO strategy document with keywords, backlinking suggestions, and website optimization recommendations.
- Google Ads campaign setup and initial ads (targeted for my budget).
- Meta Ads campaign setup and initial ads (targeted for my budget).
- Monthly analytics reports on ad performance and website traffic, with improvement recommendations.
Budget:
Meta Ads Budget: $150 per month
Google Ads Budget: $100 per month
Freelancer's fee: Negotiable (please include your fee proposal in your bid).
Timeframe:
Initial setup to be completed within 2-4 weeks with ongoing/continued SEO and digital marketing support.
Important Note:
I would like to challenge freelancers to propose how they would deliver maximum results within the tight marketing budget as shown above. Preference will be given to freelancers who:
- Have experience working with legal or professional services industries.
- Can demonstrate success with small-budget campaigns.
- Offer creative, data-driven strategies to optimize ROI.
I am seeking an experienced SEO and digital marketing expert to help me develop a strong branding and marketing campaign to drive traffic to my website and generate sales.
Project Scope:
SEO:
- Conduct comprehensive keyword research tailored to my business and target audience.
- Develop a list of keywords and long-tail phrases that align with my audience.
- Set up backlinking strategies to drive organic traffic and improve search engine rankings.
- Optimize website metadata, alt tags, and on-page SEO to ensure my site is fully optimized.
Google Ads Campaign:
- Develop a Google Ads strategy within a $100/month budget.
- Create ad copy that resonates with the target audience and highlights the websites/business value proposition (affordable, accessible, and locally focused).
- Optimize campaigns for specific WA-based keywords to reduce competition and cost-per-click (CPC).
- Provide ongoing suggestions for campaign improvement.
Meta Ads Campaign:
- Develop a Meta Ads (Facebook/Instagram) strategy within a $150/month budget.
- Create engaging ad creatives and copy to promote the simplicity and affordability of my services.
- Set up precise audience targeting for WA (and Australia) based users (e.g., age groups likely to need estate planning, such as 30-70 year olds).
- Ensure retargeting is in place to reach users who visit the website but don’t convert.
Deliverables:
- SEO strategy document with keywords, backlinking suggestions, and website optimization recommendations.
- Google Ads campaign setup and initial ads (targeted for my budget).
- Meta Ads campaign setup and initial ads (targeted for my budget).
- Monthly analytics reports on ad performance and website traffic, with improvement recommendations.
Budget:
Meta Ads Budget: $150 per month
Google Ads Budget: $100 per month
Freelancer's fee: Negotiable (please include your fee proposal in your bid).
Timeframe:
Initial setup to be completed within 2-4 weeks with ongoing/continued SEO and digital marketing support.
Important Note:
I would like to challenge freelancers to propose how they would deliver maximum results within the tight marketing budget as shown above. Preference will be given to freelancers who:
- Have experience working with legal or professional services industries.
- Can demonstrate success with small-budget campaigns.
- Offer creative, data-driven strategies to optimize ROI.