SEO/Digital Marketing Expert

Job ID: 31325762

Budget: ₹100 – ₹400 INR

We are looking for SEO/Digital marketing expert to manage all Search Engine Optimization and marketing activities for Swarnakart website. Conduct detailed analysis on the Swarnakart website to improve the page ranking and visibility on the Search engines like Google and Bing. The candidate will also be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks

• Develop Optimization Strategies that increase Swarnakart search engine rankings
• Research and implement content recommendations on all pages for Organic SEO Success. Update content and website links for maximum optimization and search engine rankings. Optimize pages for mobile.
• Research SEO keywords to use throughout the company's website. Find the most popular and relevant keywords used in search engine queries and insert them into the website.
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Write compelling and high-quality website content, including blog posts and page descriptions
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Implement link building strategies and manage back links to build online authority
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Monitor & Track daily performance metrics to understand SEO strategy performance. Report on performance metrics comparing them to the SEO goals and bench marking data
• Propose tools and
• Set measurable goals that demonstrate improvement in Search Engine Rankings

Qualifications needed –

• Proven SEO experience
• Understand of search engine algorithms and ranking methods
• In-depth experience with website analytics tools such as Google analytics, Omniture etc.,
• Knowledge of keyword research and data mining tools (keywork planner, Moz, serpstat or ahrefs)
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on daily basis
• Update with the latest trends and best practices in SEO and SEM
• Good understand of performance marketing, conversion and online customer acquisition