SEO & CRO Specialist for Medix Skincare
Budget: $30 – $250 AUD
We are looking for a skilled SEO & CRO specialist to help optimize and migrate our website from medixskincare.com to medixskincare.com.au. You will focus on keyword research, on-site SEO, conversion rate optimization (CRO), and setting up PPC campaigns with A/B testing. Your role is critical to ensuring that the migration maintains our existing SEO rankings, improves conversion rates, and prepares the site for ongoing digital marketing efforts.
Key Responsibilities:
SEO Optimization: Conduct comprehensive keyword research, clean up unnecessary content, and implement on-site SEO improvements (meta tags, headers, internal links, mobile optimization, etc.).
CRO Optimization: Optimize treatment and concern pages, turning them into high-converting funnels with effective forms, CTA buttons, and UX improvements.
PPC Campaign Setup: Design and implement PPC campaigns for key pages (treatment and concern pages), including A/B testing for different offers and funnel variations.
Website Migration: Manage the migration of medixskincare.com to medixskincare.com.au, ensuring no loss of SEO performance through effective URL redirect and SEO strategy.
Link Building & Outreach: Develop a link-building strategy and conduct outreach to secure high-quality backlinks through guest posting, influencer marketing, and AI-driven social media content repurposing.
Requirements:
Proven experience in SEO and CRO optimization for e-commerce or service-based websites.
Strong knowledge of SEO tools (e.g., Ahrefs, SEMrush) and CRO best practices.
Expertise in PPC campaign setup and management, with experience in A/B testing.
Prior experience managing website migrations with successful SEO maintenance.
Knowledge of link-building techniques and outreach strategies.
Ability to provide clear documentation and training to support our in-house team for long-term management.
What We Expect:
Thorough keyword research and an SEO strategy that maximizes both desktop and mobile performance.
Seamless management of the migration, ensuring no ranking loss or traffic drop.
Well-organized PPC campaigns with measurable results.
Regular updates and reports through tools like Trello, Google Docs, or other project management systems.
A proactive approach to collaborating with our in-house SEO specialist, ensuring smooth knowledge transfer and long-term success.
Key Responsibilities:
SEO Optimization: Conduct comprehensive keyword research, clean up unnecessary content, and implement on-site SEO improvements (meta tags, headers, internal links, mobile optimization, etc.).
CRO Optimization: Optimize treatment and concern pages, turning them into high-converting funnels with effective forms, CTA buttons, and UX improvements.
PPC Campaign Setup: Design and implement PPC campaigns for key pages (treatment and concern pages), including A/B testing for different offers and funnel variations.
Website Migration: Manage the migration of medixskincare.com to medixskincare.com.au, ensuring no loss of SEO performance through effective URL redirect and SEO strategy.
Link Building & Outreach: Develop a link-building strategy and conduct outreach to secure high-quality backlinks through guest posting, influencer marketing, and AI-driven social media content repurposing.
Requirements:
Proven experience in SEO and CRO optimization for e-commerce or service-based websites.
Strong knowledge of SEO tools (e.g., Ahrefs, SEMrush) and CRO best practices.
Expertise in PPC campaign setup and management, with experience in A/B testing.
Prior experience managing website migrations with successful SEO maintenance.
Knowledge of link-building techniques and outreach strategies.
Ability to provide clear documentation and training to support our in-house team for long-term management.
What We Expect:
Thorough keyword research and an SEO strategy that maximizes both desktop and mobile performance.
Seamless management of the migration, ensuring no ranking loss or traffic drop.
Well-organized PPC campaigns with measurable results.
Regular updates and reports through tools like Trello, Google Docs, or other project management systems.
A proactive approach to collaborating with our in-house SEO specialist, ensuring smooth knowledge transfer and long-term success.