SEO Audit & Resolution for Website
Budget: $250 – $750 AUD
An analysis of Google Search Console data has identified 508 pages
that are currently causing indexation issues. These pages fall into several categories including
redirect issues, canonical tag problems, 404 errors, and crawling/indexing challenges. This
description outlines each problem category, its impact on our website's SEO performance, and
provides technical recommendations for resolution.
Current Issues
Identified Problems by Category:
1. Pages with Redirects: 270 pages
2. Alternative Pages with Proper Canonical Tags: 128 pages
3. Not Found (404): 57 pages
4. Blocked by robots.txt: 8 pages
5. Duplicate without User-Selected Canonical: 1 page
6. Crawled - Currently Not Indexed: 36 pages
7. Discovered - Currently Not Indexed: 8 pages
Impact on SEO Performance:
● Diluted SEO Authority: Link equity spread across duplicate versions rather than
consolidated
● Inefficient Redirect Chains: Multiple redirects slow down user experience and waste
crawl budget
● 404 Errors: Dead pages create poor user experience and waste crawl budget
● Indexation Issues: Pages that should be indexed are not appearing in search results
● Potential Ranking Issues: Google may be confused about which version to prioritise
Implementation Plan
Phase 1: Prioritisation & Categorisation
1. Address 404 errors first (57 pages)
2. Then fix redirect issues (270 pages)
3. Focus on canonical tag issues (128 pages + 1 page)
4. Review robots.txt blocked pages (8 pages)
5. Improve non-indexed content (44 pages)
Phase 2: Technical Implementation
● Implement server-level redirects for 404 pages
● Fix redirect chains to point directly to final destinations
● Verify and correct canonical tags
● Update robots.txt file
● Improve content quality on non-indexed pages
● Update XML sitemap to reflect all changes
Phase 3: Monitoring & Verification
● Track changes in Google Search Console's Coverage report
● Use URL Inspection tool to verify individual URL fixes
● Monitor indexation improvements over 4-8 weeks
● Schedule regular checks on index coverage
Next Steps
1. Agree on the scope of work and prioritisation of tasks to be completed
2. Approve this technical plan
3. Agree whether we need to engage an SEO technician to implement these changes or if
it can be completed by Catalyst
4. Prioritise fixing 404 errors and redirect issues
5. Schedule follow-up analysis in 4-6 weeks
that are currently causing indexation issues. These pages fall into several categories including
redirect issues, canonical tag problems, 404 errors, and crawling/indexing challenges. This
description outlines each problem category, its impact on our website's SEO performance, and
provides technical recommendations for resolution.
Current Issues
Identified Problems by Category:
1. Pages with Redirects: 270 pages
2. Alternative Pages with Proper Canonical Tags: 128 pages
3. Not Found (404): 57 pages
4. Blocked by robots.txt: 8 pages
5. Duplicate without User-Selected Canonical: 1 page
6. Crawled - Currently Not Indexed: 36 pages
7. Discovered - Currently Not Indexed: 8 pages
Impact on SEO Performance:
● Diluted SEO Authority: Link equity spread across duplicate versions rather than
consolidated
● Inefficient Redirect Chains: Multiple redirects slow down user experience and waste
crawl budget
● 404 Errors: Dead pages create poor user experience and waste crawl budget
● Indexation Issues: Pages that should be indexed are not appearing in search results
● Potential Ranking Issues: Google may be confused about which version to prioritise
Implementation Plan
Phase 1: Prioritisation & Categorisation
1. Address 404 errors first (57 pages)
2. Then fix redirect issues (270 pages)
3. Focus on canonical tag issues (128 pages + 1 page)
4. Review robots.txt blocked pages (8 pages)
5. Improve non-indexed content (44 pages)
Phase 2: Technical Implementation
● Implement server-level redirects for 404 pages
● Fix redirect chains to point directly to final destinations
● Verify and correct canonical tags
● Update robots.txt file
● Improve content quality on non-indexed pages
● Update XML sitemap to reflect all changes
Phase 3: Monitoring & Verification
● Track changes in Google Search Console's Coverage report
● Use URL Inspection tool to verify individual URL fixes
● Monitor indexation improvements over 4-8 weeks
● Schedule regular checks on index coverage
Next Steps
1. Agree on the scope of work and prioritisation of tasks to be completed
2. Approve this technical plan
3. Agree whether we need to engage an SEO technician to implement these changes or if
it can be completed by Catalyst
4. Prioritise fixing 404 errors and redirect issues
5. Schedule follow-up analysis in 4-6 weeks