SEO Audit & Optimization – Lead Generation Focus
Budget: $250 – $750 USD
I’m looking for an experienced SEO expert to help increase the reach and visibility of yoga brand — a wellness brand focused on yoga and mindful adventure retreats.
The goal is to generate high-quality leads and increase organic traffic by implementing a comprehensive SEO strategy, including both on-page and off-page improvements.
Scope of Work:
Full SEO Audit
Technical website analysis
Crawlability, page speed, mobile-friendliness
Identifying SEO issues and quick wins
On-Page SEO
Content optimization aligned with search intent
In-depth keyword research (focus on long-tail, location-based, and wellness terms)
Title, meta tag, header tag, and image alt optimization
Internal linking and content structure improvements
Off-Page SEO
High-quality backlink building strategies
Outreach and content-based link building
Citations, local SEO (especially if targeting retreats)
Reporting & Analytics
Baseline and progress tracking (Google Analytics/Search Console)
Monthly performance reports
KPIs: Traffic, lead conversions, keyword ranking
Ideal Freelancer Profile:
Proven track record in delivering SEO growth for wellness, travel, or lifestyle brands
Expertise in content optimization and keyword strategy
Strong backlink portfolio using ethical (white-hat) techniques
Fluent in tools like Ahrefs, SEMrush, Screaming Frog, GA4
Ability to deliver measurable results within 2–3 months
The goal is to generate high-quality leads and increase organic traffic by implementing a comprehensive SEO strategy, including both on-page and off-page improvements.
Scope of Work:
Full SEO Audit
Technical website analysis
Crawlability, page speed, mobile-friendliness
Identifying SEO issues and quick wins
On-Page SEO
Content optimization aligned with search intent
In-depth keyword research (focus on long-tail, location-based, and wellness terms)
Title, meta tag, header tag, and image alt optimization
Internal linking and content structure improvements
Off-Page SEO
High-quality backlink building strategies
Outreach and content-based link building
Citations, local SEO (especially if targeting retreats)
Reporting & Analytics
Baseline and progress tracking (Google Analytics/Search Console)
Monthly performance reports
KPIs: Traffic, lead conversions, keyword ranking
Ideal Freelancer Profile:
Proven track record in delivering SEO growth for wellness, travel, or lifestyle brands
Expertise in content optimization and keyword strategy
Strong backlink portfolio using ethical (white-hat) techniques
Fluent in tools like Ahrefs, SEMrush, Screaming Frog, GA4
Ability to deliver measurable results within 2–3 months