Programmatic SEO Manager (Part-Time, 20 hours/week)
Budget: $250 – $750 USD
Job Overview:
We are seeking a highly skilled and results-driven Programmatic SEO Manager to lead and scale our efforts in driving organic traffic, improving conversions, and enhancing user engagement. This role will primarily focus on executing and managing large-scale programmatic SEO strategies, creating optimized templates for page creation, and ensuring consistent publication and optimization of hundreds of SEO-optimized pages each week. You will also be responsible for refining our overall SEO strategy to meet key performance indicators (KPIs) over a three-month timeline.
Responsibilities:
Programmatic SEO Strategy & Execution:
Build & Optimize Templates: Develop scalable SEO page templates that will allow the creation of 120+ SEO-optimized pages per day (targeting job categories, locations, industries, etc.), ensuring each page is uniquely optimized for search engines.
Launch Programmatic SEO Campaigns: Manage and launch high-volume programmatic SEO initiatives to create hundreds of targeted pages, enhancing site visibility across multiple job categories and geographic locations.
SEO Automation & Scaling: Oversee the execution of programmatic page creation, ensuring consistency and quality across large-scale, dynamic content production. Identify and implement automation tools to streamline the page generation process.
Conduct Detailed SEO Audits: Perform regular technical audits on the site to ensure all programmatically created pages meet SEO standards (meta tags, headings, schema markup, etc.).
Content & Conversion Optimization:
- Collaborate with content teams to ensure pages are optimized not only for SEO but also for user engagement, focusing on high-conversion elements.
- Conduct A/B testing on meta tags, titles, CTAs, and landing pages to continually optimize for improved click-through rates (CTR) and user registrations.
- Manage the SEO strategy for both B2B and B2C audiences, creating targeted content that drives both organic traffic and conversions.
Technical SEO & Monitoring:
Ensure all programmatic SEO pages are mobile-friendly, fast-loading, and optimized for Core Web Vitals.
Use tools like Google Analytics, Google Search Console, Google Tag Manager, and heatmaps to track and optimize the performance of programmatic pages.
Identify and implement necessary technical fixes to maintain optimal site health and ensure compliance with SEO best practices.
Backlink Strategy & Outreach:
Identify high-value backlink opportunities to build domain authority, particularly targeting niche job-related and recruitment websites.
Lead outreach efforts to secure backlinks to key programmatic pages, analyzing the growth of backlinks and refining strategies based on performance.
User Engagement & Retention:
Implement optimizations to enhance user flow, encouraging return visits and reducing bounce rates across programmatically created pages.
Design and launch targeted email campaigns and retargeting initiatives to re-engage past users, especially those who have visited programmatic pages but not converted.
Reporting & Analysis:
Provide weekly and monthly reports on organic traffic, search rankings, conversion rates, and engagement metrics, specifically analyzing the performance of programmatic SEO efforts.
Regularly analyze and adjust strategies based on performance data to ensure continuous improvement toward meeting KPIs (traffic, conversions, return visits).
Requirements:
- Proven experience in programmatic SEO, with a strong track record of creating high-volume, SEO-optimized pages.
- Expertise in building SEO page templates that allow for scalable content creation (using CMS or programmatic tools).
- Solid understanding of technical SEO principles, including site speed, schema markup, and Core Web Vitals.
- Experience with A/B testing and conversion rate optimization (CRO) to improve engagement and drive higher registrations.
- Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and other SEO tools like Ahrefs, SEMrush, and Screaming Frog.
- Strong understanding of user behavior analysis and ability to make data-driven decisions to optimize the user experience across large numbers of pages.
- Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Experience with Shopify is a plus, particularly for handling e-commerce sites or platforms with large content volumes.
Hours:
Part-time, 20 hours/week with flexible
To Apply:
Please submit your portfolio, and a brief cover letter explaining your experience with programmatic SEO, large-scale content production, and how you would approach scaling SEO efforts to meet our KPIs.
We are seeking a highly skilled and results-driven Programmatic SEO Manager to lead and scale our efforts in driving organic traffic, improving conversions, and enhancing user engagement. This role will primarily focus on executing and managing large-scale programmatic SEO strategies, creating optimized templates for page creation, and ensuring consistent publication and optimization of hundreds of SEO-optimized pages each week. You will also be responsible for refining our overall SEO strategy to meet key performance indicators (KPIs) over a three-month timeline.
Responsibilities:
Programmatic SEO Strategy & Execution:
Build & Optimize Templates: Develop scalable SEO page templates that will allow the creation of 120+ SEO-optimized pages per day (targeting job categories, locations, industries, etc.), ensuring each page is uniquely optimized for search engines.
Launch Programmatic SEO Campaigns: Manage and launch high-volume programmatic SEO initiatives to create hundreds of targeted pages, enhancing site visibility across multiple job categories and geographic locations.
SEO Automation & Scaling: Oversee the execution of programmatic page creation, ensuring consistency and quality across large-scale, dynamic content production. Identify and implement automation tools to streamline the page generation process.
Conduct Detailed SEO Audits: Perform regular technical audits on the site to ensure all programmatically created pages meet SEO standards (meta tags, headings, schema markup, etc.).
Content & Conversion Optimization:
- Collaborate with content teams to ensure pages are optimized not only for SEO but also for user engagement, focusing on high-conversion elements.
- Conduct A/B testing on meta tags, titles, CTAs, and landing pages to continually optimize for improved click-through rates (CTR) and user registrations.
- Manage the SEO strategy for both B2B and B2C audiences, creating targeted content that drives both organic traffic and conversions.
Technical SEO & Monitoring:
Ensure all programmatic SEO pages are mobile-friendly, fast-loading, and optimized for Core Web Vitals.
Use tools like Google Analytics, Google Search Console, Google Tag Manager, and heatmaps to track and optimize the performance of programmatic pages.
Identify and implement necessary technical fixes to maintain optimal site health and ensure compliance with SEO best practices.
Backlink Strategy & Outreach:
Identify high-value backlink opportunities to build domain authority, particularly targeting niche job-related and recruitment websites.
Lead outreach efforts to secure backlinks to key programmatic pages, analyzing the growth of backlinks and refining strategies based on performance.
User Engagement & Retention:
Implement optimizations to enhance user flow, encouraging return visits and reducing bounce rates across programmatically created pages.
Design and launch targeted email campaigns and retargeting initiatives to re-engage past users, especially those who have visited programmatic pages but not converted.
Reporting & Analysis:
Provide weekly and monthly reports on organic traffic, search rankings, conversion rates, and engagement metrics, specifically analyzing the performance of programmatic SEO efforts.
Regularly analyze and adjust strategies based on performance data to ensure continuous improvement toward meeting KPIs (traffic, conversions, return visits).
Requirements:
- Proven experience in programmatic SEO, with a strong track record of creating high-volume, SEO-optimized pages.
- Expertise in building SEO page templates that allow for scalable content creation (using CMS or programmatic tools).
- Solid understanding of technical SEO principles, including site speed, schema markup, and Core Web Vitals.
- Experience with A/B testing and conversion rate optimization (CRO) to improve engagement and drive higher registrations.
- Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and other SEO tools like Ahrefs, SEMrush, and Screaming Frog.
- Strong understanding of user behavior analysis and ability to make data-driven decisions to optimize the user experience across large numbers of pages.
- Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Experience with Shopify is a plus, particularly for handling e-commerce sites or platforms with large content volumes.
Hours:
Part-time, 20 hours/week with flexible
To Apply:
Please submit your portfolio, and a brief cover letter explaining your experience with programmatic SEO, large-scale content production, and how you would approach scaling SEO efforts to meet our KPIs.