Prepare SEO Strategy Analysis Presentation -- 2
Budget: $10 – $30 USD
I am an SEO student who needs help with an SEO Strategy Analysis Presentation Task /Assignment. It should be about 12-14 slides only.
TASK OVERVIEW
Prepare an analysis of the iPad section of the Apple.com US site: www.apple.com/ipad
Once the analysis has been completed a strategy should be presented on how best to further increase traffic and sales.
A technical audit of the section will be the key focus and any issues found should be accompanied by the tactics and strategy you would employ to fix said issues. Any other details you wish to include will be more than welcome.
Another focus of analysis should be on keyword collection, categorisation, key insights, and the visualisation of this data. The iPad section of the Apple site should be used to ascertain specific areas to analyse and draw insights from. Please conduct keyword research including: * General top searches categorised* Top searches categorised for each model* Key features of the models* Any other areas which have significant volume
Please find interesting insights from the data and call these out within the analysis. Display your analysis in a presentation format in the way you feel an internal Apple deliverable would be completed. Think of creative ways to visualise the data and insights you find. The attention to detail, visual and branded nature of the deck will be a key KPI of success in this stage. You will be expected to explain how you went about completing the task, the tools you used, the thought process behind the key insights and strategy you are proposing.
If you find any extra findings please leave them in the notes section for the individual slides.
TASK OVERVIEW
Prepare an analysis of the iPad section of the Apple.com US site: www.apple.com/ipad
Once the analysis has been completed a strategy should be presented on how best to further increase traffic and sales.
A technical audit of the section will be the key focus and any issues found should be accompanied by the tactics and strategy you would employ to fix said issues. Any other details you wish to include will be more than welcome.
Another focus of analysis should be on keyword collection, categorisation, key insights, and the visualisation of this data. The iPad section of the Apple site should be used to ascertain specific areas to analyse and draw insights from. Please conduct keyword research including: * General top searches categorised* Top searches categorised for each model* Key features of the models* Any other areas which have significant volume
Please find interesting insights from the data and call these out within the analysis. Display your analysis in a presentation format in the way you feel an internal Apple deliverable would be completed. Think of creative ways to visualise the data and insights you find. The attention to detail, visual and branded nature of the deck will be a key KPI of success in this stage. You will be expected to explain how you went about completing the task, the tools you used, the thought process behind the key insights and strategy you are proposing.
If you find any extra findings please leave them in the notes section for the individual slides.