Premium Repositioning & Redesign:Website
Budget: £250 – £750 GBP
FREELANCER PROJECT: COMPLETE REPOSITIONING, REDESIGN & COPYWRITING
Project Budget: Open to proposals from experienced professionals only.
OVERVIEW
I am seeking an experienced WordPress designer, branding specialist and copywriter to completely reposition and overhaul my existing website.
IMPORTANT
The current website URL will be provided only to shortlisted candidates.
The business operates within the investigations, intelligence, legal support and protective services sectors and requires a complete brand and website repositioning.
To confirm you have read this project, start your proposal with the words:
"Intelligence First"
Then provide:
Examples of premium professional services websites you have worked on.
A brief explanation of how you would approach repositioning a business from a broad service provider into a premium consultancy.
Your estimated budget range and timeline.
Shortlisted candidates will be provided access to the existing website for review before final proposals are requested.
The website currently runs on the Avada theme and I would prefer to retain Avada unless there is a compelling reason not to.
This is NOT a simple website redesign project.
The objective is to reposition the business to appeal to higher-value clients, including high-net-worth individuals, business owners, corporate executives, legal professionals and private clients requiring discreet support.
ABOUT THE BUSINESS
Historically, the business has focused on investigations and legal support services.
The company has evolved and now also provides:
Intelligence and due diligence services
Corporate investigations
Asset tracing
Litigation support
Executive protection
Travel risk management
Protective services
I do not want the business to be perceived as a traditional security company.
The website should position the company as a premium intelligence, investigations and risk advisory consultancy.
OBJECTIVES
The current website contains too many services and lacks a clear premium positioning.
The successful freelancer will:
Review the current website
Audit the user journey
Recommend a revised site structure
Reposition the brand
Rewrite all key website copy
Improve visual presentation
Create a more premium and professional feel
Help attract higher-value clients
TARGET AUDIENCE
High-net-worth individuals
Family offices
Corporate executives
Business owners
Solicitors
Barristers
Legal professionals
Corporate organisations
DESIRED BRAND IMAGE
The website should feel:
Premium
Professional
Discreet
Intelligent
Corporate
Trusted
High value
The website should NOT feel:
Cheap
Generic
Like a security guard company
Like a local private investigator directory
Like a lead-generation website
PROPOSED SERVICE STRUCTURE
PRIVATE CLIENT SERVICES
Relationship & Family Investigations
Asset Tracing
Due Diligence
Reputation Investigations
CORPORATE SERVICES
Fraud Investigations
Workplace Investigations
Corporate Intelligence
Litigation Support
PROTECTIVE SERVICES
Executive Protection
Travel Risk Management
Event Risk Management
LEGAL SUPPORT
Criminal Defence Investigations
Witness Location
Evidence Development
SCOPE OF WORK
Full website audit
Brand positioning recommendations
Sitemap redesign
Navigation redesign
Homepage redesign
Complete copywriting review
Rewrite of key pages
Visual design improvements
Mobile optimisation
SEO preservation and best practices
Full implementation on existing WordPress website
DESIGN DIRECTION
The design should feel closer to a premium consultancy, intelligence advisory firm or risk management consultancy than a traditional investigations company.
I prefer:
Modern design
Premium typography
Strong use of whitespace
High-quality imagery
Executive and corporate feel
Clean and professional layout
IMPORTANT
Please do not apply if your approach is simply to install a new WordPress template.
I am specifically looking for someone who understands:
Branding
Positioning
Premium service businesses
High-net-worth client marketing
Professional copywriting
When applying, please provide:
Examples of premium service-based websites you have designed.
Examples of website copywriting projects.
Your proposed approach for repositioning the business.
Estimated timeline.
Total project cost.
Preference will be given to freelancers with experience working with professional services, legal firms, private client businesses, consultancies or luxury brands.
APPLICATION REQUIREMENT
To confirm that you have read this project in full and understand the objectives, please begin your proposal with the words:
"Intelligence First"
Any proposal that does not start with these words will be automatically rejected and not considered.
In addition, please include a brief summary (3-5 bullet points) outlining how you would reposition the business to attract higher-value private and corporate clients.
Generic proposals, AI-generated responses and copy-and-paste applications will not be considered.
Project Budget: Open to proposals from experienced professionals only.
OVERVIEW
I am seeking an experienced WordPress designer, branding specialist and copywriter to completely reposition and overhaul my existing website.
IMPORTANT
The current website URL will be provided only to shortlisted candidates.
The business operates within the investigations, intelligence, legal support and protective services sectors and requires a complete brand and website repositioning.
To confirm you have read this project, start your proposal with the words:
"Intelligence First"
Then provide:
Examples of premium professional services websites you have worked on.
A brief explanation of how you would approach repositioning a business from a broad service provider into a premium consultancy.
Your estimated budget range and timeline.
Shortlisted candidates will be provided access to the existing website for review before final proposals are requested.
The website currently runs on the Avada theme and I would prefer to retain Avada unless there is a compelling reason not to.
This is NOT a simple website redesign project.
The objective is to reposition the business to appeal to higher-value clients, including high-net-worth individuals, business owners, corporate executives, legal professionals and private clients requiring discreet support.
ABOUT THE BUSINESS
Historically, the business has focused on investigations and legal support services.
The company has evolved and now also provides:
Intelligence and due diligence services
Corporate investigations
Asset tracing
Litigation support
Executive protection
Travel risk management
Protective services
I do not want the business to be perceived as a traditional security company.
The website should position the company as a premium intelligence, investigations and risk advisory consultancy.
OBJECTIVES
The current website contains too many services and lacks a clear premium positioning.
The successful freelancer will:
Review the current website
Audit the user journey
Recommend a revised site structure
Reposition the brand
Rewrite all key website copy
Improve visual presentation
Create a more premium and professional feel
Help attract higher-value clients
TARGET AUDIENCE
High-net-worth individuals
Family offices
Corporate executives
Business owners
Solicitors
Barristers
Legal professionals
Corporate organisations
DESIRED BRAND IMAGE
The website should feel:
Premium
Professional
Discreet
Intelligent
Corporate
Trusted
High value
The website should NOT feel:
Cheap
Generic
Like a security guard company
Like a local private investigator directory
Like a lead-generation website
PROPOSED SERVICE STRUCTURE
PRIVATE CLIENT SERVICES
Relationship & Family Investigations
Asset Tracing
Due Diligence
Reputation Investigations
CORPORATE SERVICES
Fraud Investigations
Workplace Investigations
Corporate Intelligence
Litigation Support
PROTECTIVE SERVICES
Executive Protection
Travel Risk Management
Event Risk Management
LEGAL SUPPORT
Criminal Defence Investigations
Witness Location
Evidence Development
SCOPE OF WORK
Full website audit
Brand positioning recommendations
Sitemap redesign
Navigation redesign
Homepage redesign
Complete copywriting review
Rewrite of key pages
Visual design improvements
Mobile optimisation
SEO preservation and best practices
Full implementation on existing WordPress website
DESIGN DIRECTION
The design should feel closer to a premium consultancy, intelligence advisory firm or risk management consultancy than a traditional investigations company.
I prefer:
Modern design
Premium typography
Strong use of whitespace
High-quality imagery
Executive and corporate feel
Clean and professional layout
IMPORTANT
Please do not apply if your approach is simply to install a new WordPress template.
I am specifically looking for someone who understands:
Branding
Positioning
Premium service businesses
High-net-worth client marketing
Professional copywriting
When applying, please provide:
Examples of premium service-based websites you have designed.
Examples of website copywriting projects.
Your proposed approach for repositioning the business.
Estimated timeline.
Total project cost.
Preference will be given to freelancers with experience working with professional services, legal firms, private client businesses, consultancies or luxury brands.
APPLICATION REQUIREMENT
To confirm that you have read this project in full and understand the objectives, please begin your proposal with the words:
"Intelligence First"
Any proposal that does not start with these words will be automatically rejected and not considered.
In addition, please include a brief summary (3-5 bullet points) outlining how you would reposition the business to attract higher-value private and corporate clients.
Generic proposals, AI-generated responses and copy-and-paste applications will not be considered.