B2B Performance Marketing Strategist Wanted on Monthly basis
Budget: ₹12,500 – ₹37,500 INR
You will play a crucial role in developing and executing digital strategies that align with our business objectives.
Should have deep understanding of B2B LinkedIn Ads
HupSpot Basic level - you can learn it later
Google Analytics - Knows the tracking of the ads in a proper maner, data driven approach
Google Tag Manager- Should know how to create triggers, tags & debug
Search Engine Optmisation - Good understanding
Google Ads - Good at google ads
Meta Ads - Should know Meta ads
Weekly reporting
Work from home - Using remote desktop - Must have 3 years of experience at least
Responsibilities:Performance Marketing Strategy: Develop and implement comprehensive performance marketing strategies to drive traffic, conversions, and revenue growth.
KPI Management: Monitor and analyze key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and customer lifetime value (CLTV) to optimize campaigns and achieve business goals.
Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including PPC, SEO, email marketing, social media, and display advertising.
Email Marketing: Develop and execute email marketing campaigns to nurture leads, promote products, and engage customers. Implement segmentation, A/B testing, and automation to optimize campaign performance.
Content Creation: Create engaging and compelling content for digital platforms that resonates with our target audience and enhances brand visibility.
Data Analysis: Utilize analytics tools to track campaign performance, generate reports, and provide actionable insights to improve marketing effectiveness.
Budget Management: Manage digital marketing budgets effectively, allocate resources efficiently, and ensure campaigns are cost-effective.
Conversion Rate Optimization (CRO): Implement CRO strategies to improve website conversion rates and enhance user experience.
SEO and SEM: Optimize website content and structure for SEO, conduct keyword research, and manage SEM campaigns to drive organic and paid search traffic.
Client Engagement Tools: Implement and manage client engagement tools such as CRM software, marketing automation platforms, and customer feedback systems.
Team Collaboration: Collaborate with cross-functional teams including creative, IT, and product teams to align digital strategies with overall business objectives.
Requirements:Bachelor’s degree in Marketing, Digital Technologies, or related field; Master’s degree preferred.
Proven experience (X+ years) in digital marketing with a strong focus on performance marketing and e-commerce.
In-depth knowledge of digital marketing channels, tools, and best practices.
Proficiency in digital analytics tools (e.g., Google Analytics) and CRM software.
Strong analytical skills and ability to interpret data, generate insights, and make data-driven decisions.
Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
Creative mindset with the ability to develop innovative digital marketing strategies and content ideas.
Experience in managing and mentoring a team of digital marketing specialists.
Should have deep understanding of B2B LinkedIn Ads
HupSpot Basic level - you can learn it later
Google Analytics - Knows the tracking of the ads in a proper maner, data driven approach
Google Tag Manager- Should know how to create triggers, tags & debug
Search Engine Optmisation - Good understanding
Google Ads - Good at google ads
Meta Ads - Should know Meta ads
Weekly reporting
Work from home - Using remote desktop - Must have 3 years of experience at least
Responsibilities:Performance Marketing Strategy: Develop and implement comprehensive performance marketing strategies to drive traffic, conversions, and revenue growth.
KPI Management: Monitor and analyze key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and customer lifetime value (CLTV) to optimize campaigns and achieve business goals.
Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including PPC, SEO, email marketing, social media, and display advertising.
Email Marketing: Develop and execute email marketing campaigns to nurture leads, promote products, and engage customers. Implement segmentation, A/B testing, and automation to optimize campaign performance.
Content Creation: Create engaging and compelling content for digital platforms that resonates with our target audience and enhances brand visibility.
Data Analysis: Utilize analytics tools to track campaign performance, generate reports, and provide actionable insights to improve marketing effectiveness.
Budget Management: Manage digital marketing budgets effectively, allocate resources efficiently, and ensure campaigns are cost-effective.
Conversion Rate Optimization (CRO): Implement CRO strategies to improve website conversion rates and enhance user experience.
SEO and SEM: Optimize website content and structure for SEO, conduct keyword research, and manage SEM campaigns to drive organic and paid search traffic.
Client Engagement Tools: Implement and manage client engagement tools such as CRM software, marketing automation platforms, and customer feedback systems.
Team Collaboration: Collaborate with cross-functional teams including creative, IT, and product teams to align digital strategies with overall business objectives.
Requirements:Bachelor’s degree in Marketing, Digital Technologies, or related field; Master’s degree preferred.
Proven experience (X+ years) in digital marketing with a strong focus on performance marketing and e-commerce.
In-depth knowledge of digital marketing channels, tools, and best practices.
Proficiency in digital analytics tools (e.g., Google Analytics) and CRM software.
Strong analytical skills and ability to interpret data, generate insights, and make data-driven decisions.
Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
Creative mindset with the ability to develop innovative digital marketing strategies and content ideas.
Experience in managing and mentoring a team of digital marketing specialists.