PPC & SEO for Australian Audience

Job ID: 37818548

Budget: $250 – $750 AUD

Brandit Digital Marketing is a leading digital marketing agency in Australia specialising in the construction industry. We currently need to hire an SEO & PPC specialist who knows how to understand our country and people, we are a leading construction digital agency at www.branditdigitalmarketing.com.au

The successful freelancer will be responsible for delivering SEO & PPC campaigns which include:
- Creating & maintaining SEO campaigns
- Keyword research development
- Researching & evaluating link acquisition Australia only
- Conducting regular onsite optimisation
- Implement SEO audits for us
- Write Relevant Content for SEO & Advertising campaigns
- Set Up & Manage Google AdWords campaigns
- Monitor, tracking and reporting on all campaign metrics with weekly reports
- Understanding our customer search behaviour, pre & post click
- Use web analytics to analyse and optimize website activity
- Preparing and delivering campaign reports to us directly
- Monitor and adjust campaign budgets to ensure optimal performance and cost-effectiveness
- Review keyword bidding, daily and monthly budgeting, clicks, quality score and other campaign metrics
- Review competition strategies, strengths and opportunities and keep pace with search and social industry trends and developments


Experience & Skills
- 2+ years commercial experience in SEO / PPC Advertising
- Experience in SEM Rush is a must
- Experience in Online Marketing
- BA in computing/marketing/mathematics or equivalent
- Sound knowledge of Microsoft Excel, PowerPoint & Word or Google Suite
- Advanced Google AdWords (must be certified)
- Experience with Google Analytics
- Understanding of paid search management is a must

Key Competencies
- Efficient & well organised
- Sophisticated English written and verbal communication skills
- Strong knowledge of the web
- Ability to work autonomously with client campaigns
- Working quickly whilst under the pressures of tight deadlines
- High attention to detail
- Easy going and a can-do attitude
- Works well working with Australian’s
- Energetic, passionate and eager to please
- Excellent communication and analytical skills.