Optimize Trip.com Tour Listings
Budget: $30 – $250 USD
I run several tours and activities on Trip.com and, although the products themselves are strong, the wording isn’t doing them justice. I can clearly see that my titles and descriptions are where I’m losing both visibility and conversions, so that is the area I want to overhaul first.
I’m looking for copy that jumps off the page—short, search-friendly titles that instantly communicate the essence of each tour, followed by energetic, adventurous descriptions that make readers feel the excitement of the experience before they even book. Every paragraph should spotlight what makes each activity truly unique and weave in any special offers or limited-time discounts to drive urgency.
Alongside the copy refresh, I’d like you to weave in high-impact keywords that fit Trip.com’s algorithm naturally, structure the content for easy scanning on mobile, and make sure each listing follows the platform’s style guidelines. If you have data or best-practice insights on character counts, headline formats, or placement of calls-to-action on Trip.com, please bring them to the table—I’m eager to test and iterate.
Deliverables I need from you:
• A punchy, SEO-minded title and an engaging, adventure-oriented description for each tour or activity (I’ll share the full list once we start).
• Highlighted sections or callouts that emphasise unique experiences and any discounts or promo codes.
• A brief rationale or set of notes on the keyword strategy and content structure so I can replicate the approach on future listings.
If you have proven results optimising Trip.com or similar OTA listings, let’s talk—I’m ready to give these tours the visibility they deserve and convert more browsers into bookings.
I’m looking for copy that jumps off the page—short, search-friendly titles that instantly communicate the essence of each tour, followed by energetic, adventurous descriptions that make readers feel the excitement of the experience before they even book. Every paragraph should spotlight what makes each activity truly unique and weave in any special offers or limited-time discounts to drive urgency.
Alongside the copy refresh, I’d like you to weave in high-impact keywords that fit Trip.com’s algorithm naturally, structure the content for easy scanning on mobile, and make sure each listing follows the platform’s style guidelines. If you have data or best-practice insights on character counts, headline formats, or placement of calls-to-action on Trip.com, please bring them to the table—I’m eager to test and iterate.
Deliverables I need from you:
• A punchy, SEO-minded title and an engaging, adventure-oriented description for each tour or activity (I’ll share the full list once we start).
• Highlighted sections or callouts that emphasise unique experiences and any discounts or promo codes.
• A brief rationale or set of notes on the keyword strategy and content structure so I can replicate the approach on future listings.
If you have proven results optimising Trip.com or similar OTA listings, let’s talk—I’m ready to give these tours the visibility they deserve and convert more browsers into bookings.