Optimize Site Speed & Tags
Budget: $30 – $250 USD
I need a specialist to make my existing site lean, fast, and accurately tagged. The focus is squarely on performance optimisation: slashing page-load times, hitting solid Core Web Vitals on mobile as well as desktop, and tightening on-page SEO.
While you’re under the hood, I’d also like a light restructure of a few templates so the layout hierarchy is cleaner and cumulative layout shift is kept to a minimum—no full redesign, just sensible tweaks that help speed.
Google Tag Manager and GA4 must be consolidated into a single, well-organised container. At the moment, tags and hard-coded snippets are scattered; I want them migrated, deduplicated, and set to fire only when needed, with key conversion and scroll-depth events tracked.
Key deliverables
• Performance audit (Lighthouse, PageSpeed Insights, GTmetrix) with before/after scores
• Code, asset, and server-level optimisation: minify, compress, lazy-load, defer, and preload where appropriate
• Mobile responsiveness validation across major breakpoints
• Streamlined page templates to reduce DOM size and improve CLS
• On-page SEO touch-ups (meta tags, heading structure, basic schema)
• Google Tag Manager container set-up with GA4 + agreed event tracking, documented and tested
Acceptance criteria
– Mobile LCP < 2.5 s, FID < 100 ms, CLS < 0.1 on key pages
– Desktop scores in the green zone (> 90) on Lighthouse
– All agreed events visible in GA4’s real-time debug view
– No loss of existing analytics data or functionality
If you’ve achieved similar metrics before and can turn this around efficiently, let’s talk.
While you’re under the hood, I’d also like a light restructure of a few templates so the layout hierarchy is cleaner and cumulative layout shift is kept to a minimum—no full redesign, just sensible tweaks that help speed.
Google Tag Manager and GA4 must be consolidated into a single, well-organised container. At the moment, tags and hard-coded snippets are scattered; I want them migrated, deduplicated, and set to fire only when needed, with key conversion and scroll-depth events tracked.
Key deliverables
• Performance audit (Lighthouse, PageSpeed Insights, GTmetrix) with before/after scores
• Code, asset, and server-level optimisation: minify, compress, lazy-load, defer, and preload where appropriate
• Mobile responsiveness validation across major breakpoints
• Streamlined page templates to reduce DOM size and improve CLS
• On-page SEO touch-ups (meta tags, heading structure, basic schema)
• Google Tag Manager container set-up with GA4 + agreed event tracking, documented and tested
Acceptance criteria
– Mobile LCP < 2.5 s, FID < 100 ms, CLS < 0.1 on key pages
– Desktop scores in the green zone (> 90) on Lighthouse
– All agreed events visible in GA4’s real-time debug view
– No loss of existing analytics data or functionality
If you’ve achieved similar metrics before and can turn this around efficiently, let’s talk.