Optimize SEO for CBD Wellness Site

I need a seasoned SEO expert to help improve the positioning of my CBD wellness products website. The focus will primarily be on On-page SEO, specifically the optimization of general content, with the goal of increasing organic traffic.

Key areas of focus:
- Keyword research and implementation
- Content optimization across the site

Ideal candidate will have:
- Proven experience with On-page SEO
- Excellent understanding of keyword optimization
- Previous work with e-commerce websites preferred.