Optimize Google and Meta(Instagram and Facebook) Bakery Ads for In-Store Traffic

I'm looking to enhance the performance of our Google and Meta Ads for our bakery. The primary goal of these ads is to drive more customers into our store.

Key objectives include:
- Analyzing our current ad performance
- Identifying effective strategies to boost in-store visits
- Potentially setting up new, optimized ads

While our target audience is primarily local customers, we also want to attract tourists. Therefore, the ideal freelancer for this project should have experience in geo-targeting and local SEO strategies.

In terms of our current ads, we have used some keywords but are unsure of their effectiveness. The freelancer should be able to review these and suggest more effective bakery-related terms or other relevant keywords.

Skills and Experience:
- Proven track record in digital marketing
- Expertise in Google and Meta Ads
- Experience in local SEO and geo-targeting
- Ability to analyze ad performance and optimize accordingly
- Proficient in keyword research and implementation
- Experience in the food or bakery industry is a plus.

I look forward to working with a freelancer who can help us make the most of our advertising efforts.