Off-Page SEO Specialist Wanted for B2B Technology Consulting Firm
Budget: $30 – $250 USD
About the Company
We are a B2B technology consulting firm specializing in IT services and infrastructure solutions for healthcare and nonprofit organizations. We provide comprehensive technology services including managed IT, network infrastructure, cloud computing, cybersecurity, and communications solutions. Our website has been operational for over 12 months with 7 months of active SEO work. We’re looking to change SEO firms to accelerate our organic growth and lead generation through strategic off-page optimization.
Engagement Type
Monthly Retainer – Ongoing engagement with performance-based metrics
Project Overview
We’re seeking an experienced SEO specialist to focus primarily on off-page SEO optimization (link building, citations, authority building) with secondary responsibility for validating our on-page technical optimization. Our internal team handles content creation; your role is to ensure our pages rank competitively on Google while our content gains the authority signals needed to compete in the B2B technology services space.
Critical Success Factor: We need to start acquiring organic leads within the first 3 months of engagement.
Why We’re Changing SEO Firms
Our current SEO firm has been working for 7 months, but we’re not seeing the lead generation results we need to justify continued investment. We’re looking for a strategic partner who can deliver measurable organic lead flow within an aggressive but achievable timeline.
Website Scope
- Regular Website Pages: 15 service and informational pages requiring organic rankings
- Lead Magnet Pages: 6 calculator-based lead magnet pages (3 unique calculators × 2 versions each for A/B testing)
- Total Pages for SEO: 21 pages
- CMS: WordPress with Elementor page builder
- Current Status: 12+ months operational, 7 months of SEO work completed
Services Requiring SEO Rankings
Primary Service Categories:
Communications & Connectivity Solutions
- VOIP phone service
- Unified communications
- Contact centers
- Mobility services
- International communications
Network & Infrastructure Solutions
- Campus networks
- Data center solutions
- SD-WAN
Internet Services for Businesses
- Fiber optic connections
- Dedicated internet
- Managed bandwidth
Cybersecurity & Compliance Solutions
- Comprehensive protection
- Threat detection
- Compliance services
Cloud & Digital Transformation
- AWS cloud computing
- Hybrid infrastructure
- Cloud optimization
- Software development
- Web development
Managed IT Services
- 24/7 monitoring
- Proactive support
- Strategic IT planning
AI & Automation Services
- Process automation
- Conversational AI
- Intelligent analytics
CRM & Business Applications
- CRM implementations
- Sales automation
- Marketing tools
Lead Magnet Pages (6 Pages)
We have 6 comprehensive calculator-based lead magnet pages designed to capture high-intent leads:
- 3 unique calculators: VOIP ROI Calculator, Bandwidth Calculator, CRM ROI Calculator
- 2 versions of each: For A/B testing conversion optimization
Content Characteristics:
- Substantial educational content (~2000+ words per page)
- Interactive calculators that capture lead information
- Currently used for paid advertising campaigns
SEO Strategy for Lead Magnets:
These pages should be optimized for **long-tail, high-intent keywords** that complement our main service pages without cannibalizing rankings. Target calculator-specific searches (e.g., “VOIP ROI calculator,” “bandwidth calculator for business,” “CRM cost calculator”) that represent bottom-of-funnel intent.
Geographic Targeting Strategy - Multi-Pronged Approach:
- National Presence: Rank for all service keywords nationally
- Regional Focus: Enhanced targeting for New York State, New Jersey, Connecticut, and Pennsylvania
- Local SEO: Strategic citations and local authority building in key metros within target states
Primary Responsibilities (70% of Effort)
Off-Page SEO Focus:
Link Building Strategy & Execution
- Develop and execute monthly link acquisition plan
- Focus on high-authority, relevant backlinks from technology, healthcare, and business sectors
- White-hat link building only (no black hat tactics)
- Leverage existing 40 infographic submission accounts for visual content distribution
- Monthly reporting on link acquisition metrics
Citation Building & Local SEO
- Build and optimize business citations for target geographic areas
- Ensure NAP (Name, Address, Phone) consistency across all platforms
- Strategic directory submissions in B2B and technology verticals
Authority Building
- Digital PR opportunities
- Guest posting on relevant industry sites
- Strategic partnerships and co-marketing opportunities for link building
- Resource page link building
Competitive Analysis
- Monthly analysis of competitor backlink profiles
- Identify link opportunities from competitor research
- Track competitor authority metrics
Secondary Responsibilities (30% of Effort)
Technical SEO & On-Page Optimization:
Indexing Issues Resolution
- Diagnose and resolve ongoing indexing issues across the website
- Address pages that are not being indexed correctly by Google
- Ensure all 21 pages are properly crawled and indexed
- Monitor Google Search Console for indexing errors and take corrective action
- Implement solutions to prevent future indexing problems
Technical SEO Audit
- Validate on-page optimization implementation across all 21 pages
- Review title tags, meta descriptions, header structure, internal linking
- Identify and document technical SEO issues
- Work within Elementor environment for technical implementations
Keyword Strategy Verification
- Review and validate existing keyword list developed by previous SEO team
- Develop complementary long-tail keyword strategy for lead magnet pages
- Identify keyword gaps or opportunities
- Provide strategic recommendations for keyword targeting
Content Optimization Guidance
- Provide strategic guidance to internal content team on SEO best practices
- Review content structure for search optimization
- Recommend improvements to existing pages for better rankings
AI SEO Optimization
- Optimize content and technical structure for AI search engines (ChatGPT, Perplexity, Google SGE, Bing Copilot)
- Implement schema markup and structured data optimized for AI agents
- Ensure content is formatted for AI citation and reference
- Monitor and track visibility in AI-powered search results
- Adapt SEO strategy for generative AI search landscape
Success Metrics
We will measure success through:
Organic Lead Generation (PRIMARY METRIC):
- Qualified organic leads within first 3 months
- Monthly organic lead volume growth
- Conversion tracking from organic visitors
Keyword Rankings:
- Monthly tracking of target keyword positions
- Improvement in rankings for priority service keywords
- Increase in number of keywords ranking in top 10/top 3
Authority Metrics:
- Domain Authority / Domain Rating growth
- Monthly backlink acquisition (quality over quantity)
- Referring domain growth
- Citation completeness and accuracy
Technical Health:
- 100% of pages properly indexed in Google Search Console
- Resolution of indexing errors and warnings
- Visibility in AI-powered search results
Timeline Expectations
- First Organic Leads:Within 3 months of engagement
- Indexing Issues: Resolution expected within first 30-60 days
- Visible Results: Significant keyword movement within 6 months
- Reporting Cadence: Weekly performance reports
-Communication: Bi-weekly or monthly strategy check-ins over Zoom with active engagement over messaging platforms
Current SEO Foundation
-Website Age: 12+ months operational
- Previous SEO Work: 7 months of optimization by previous firm
-Analytics Setup: Google Analytics and Google Search Console fully configured
- Backlink Profile: Existing backlinks established (specific metrics to be shared with selected candidate)
- Domain Authority: To be disclosed during candidate evaluation
- Infographic Accounts: 40 active accounts for infographic submissions (access will be transferred)
-Page Builder:Elementor
What We Provide
- Access to Google Analytics and Search Console
- Access to WordPress/Elementor CMS for technical implementation
- Current keyword list from existing SEO team for validation
- Internal content creation team for blog posts and service page content
- List of target geographic areas and priority service keywords
- 40 infographic submission accounts with login credentials
- Documentation of current indexing issues from Search Console
- Transition support from current SEO firm
What We’re Looking For
Required Qualifications:
- Proven track record in B2B off-page SEO and link building with measurable lead generation results
- Experience diagnosing and resolving Google indexing issues
- Familiarity with AI SEO and optimizing for AI-powered search engines
- Experience with multi-location or regional SEO strategies
- Experience working with Elementor page builder
- White-hat SEO practices only
- Strong understanding of Google’s quality guidelines
- Experience with technology or professional services industries (preferred)
- Proficiency with AIOSEO tool (our current SEO plug-in)
Ideal Candidate:
- Strategic thinker who can identify high-value link opportunities
- Technical problem-solver who can diagnose indexing and crawl issues
- Understanding of AI search landscape (ChatGPT, Perplexity, Google SGE)
- Track record of generating organic leads within aggressive timelines
- Excellent communicator who can explain SEO strategy in business terms
- Data-driven approach with clear reporting methodology
- Experience working with healthcare or nonprofit sectors (bonus)
- Proven case studies showing keyword ranking improvements and organic lead growth
We are a B2B technology consulting firm specializing in IT services and infrastructure solutions for healthcare and nonprofit organizations. We provide comprehensive technology services including managed IT, network infrastructure, cloud computing, cybersecurity, and communications solutions. Our website has been operational for over 12 months with 7 months of active SEO work. We’re looking to change SEO firms to accelerate our organic growth and lead generation through strategic off-page optimization.
Engagement Type
Monthly Retainer – Ongoing engagement with performance-based metrics
Project Overview
We’re seeking an experienced SEO specialist to focus primarily on off-page SEO optimization (link building, citations, authority building) with secondary responsibility for validating our on-page technical optimization. Our internal team handles content creation; your role is to ensure our pages rank competitively on Google while our content gains the authority signals needed to compete in the B2B technology services space.
Critical Success Factor: We need to start acquiring organic leads within the first 3 months of engagement.
Why We’re Changing SEO Firms
Our current SEO firm has been working for 7 months, but we’re not seeing the lead generation results we need to justify continued investment. We’re looking for a strategic partner who can deliver measurable organic lead flow within an aggressive but achievable timeline.
Website Scope
- Regular Website Pages: 15 service and informational pages requiring organic rankings
- Lead Magnet Pages: 6 calculator-based lead magnet pages (3 unique calculators × 2 versions each for A/B testing)
- Total Pages for SEO: 21 pages
- CMS: WordPress with Elementor page builder
- Current Status: 12+ months operational, 7 months of SEO work completed
Services Requiring SEO Rankings
Primary Service Categories:
Communications & Connectivity Solutions
- VOIP phone service
- Unified communications
- Contact centers
- Mobility services
- International communications
Network & Infrastructure Solutions
- Campus networks
- Data center solutions
- SD-WAN
Internet Services for Businesses
- Fiber optic connections
- Dedicated internet
- Managed bandwidth
Cybersecurity & Compliance Solutions
- Comprehensive protection
- Threat detection
- Compliance services
Cloud & Digital Transformation
- AWS cloud computing
- Hybrid infrastructure
- Cloud optimization
- Software development
- Web development
Managed IT Services
- 24/7 monitoring
- Proactive support
- Strategic IT planning
AI & Automation Services
- Process automation
- Conversational AI
- Intelligent analytics
CRM & Business Applications
- CRM implementations
- Sales automation
- Marketing tools
Lead Magnet Pages (6 Pages)
We have 6 comprehensive calculator-based lead magnet pages designed to capture high-intent leads:
- 3 unique calculators: VOIP ROI Calculator, Bandwidth Calculator, CRM ROI Calculator
- 2 versions of each: For A/B testing conversion optimization
Content Characteristics:
- Substantial educational content (~2000+ words per page)
- Interactive calculators that capture lead information
- Currently used for paid advertising campaigns
SEO Strategy for Lead Magnets:
These pages should be optimized for **long-tail, high-intent keywords** that complement our main service pages without cannibalizing rankings. Target calculator-specific searches (e.g., “VOIP ROI calculator,” “bandwidth calculator for business,” “CRM cost calculator”) that represent bottom-of-funnel intent.
Geographic Targeting Strategy - Multi-Pronged Approach:
- National Presence: Rank for all service keywords nationally
- Regional Focus: Enhanced targeting for New York State, New Jersey, Connecticut, and Pennsylvania
- Local SEO: Strategic citations and local authority building in key metros within target states
Primary Responsibilities (70% of Effort)
Off-Page SEO Focus:
Link Building Strategy & Execution
- Develop and execute monthly link acquisition plan
- Focus on high-authority, relevant backlinks from technology, healthcare, and business sectors
- White-hat link building only (no black hat tactics)
- Leverage existing 40 infographic submission accounts for visual content distribution
- Monthly reporting on link acquisition metrics
Citation Building & Local SEO
- Build and optimize business citations for target geographic areas
- Ensure NAP (Name, Address, Phone) consistency across all platforms
- Strategic directory submissions in B2B and technology verticals
Authority Building
- Digital PR opportunities
- Guest posting on relevant industry sites
- Strategic partnerships and co-marketing opportunities for link building
- Resource page link building
Competitive Analysis
- Monthly analysis of competitor backlink profiles
- Identify link opportunities from competitor research
- Track competitor authority metrics
Secondary Responsibilities (30% of Effort)
Technical SEO & On-Page Optimization:
Indexing Issues Resolution
- Diagnose and resolve ongoing indexing issues across the website
- Address pages that are not being indexed correctly by Google
- Ensure all 21 pages are properly crawled and indexed
- Monitor Google Search Console for indexing errors and take corrective action
- Implement solutions to prevent future indexing problems
Technical SEO Audit
- Validate on-page optimization implementation across all 21 pages
- Review title tags, meta descriptions, header structure, internal linking
- Identify and document technical SEO issues
- Work within Elementor environment for technical implementations
Keyword Strategy Verification
- Review and validate existing keyword list developed by previous SEO team
- Develop complementary long-tail keyword strategy for lead magnet pages
- Identify keyword gaps or opportunities
- Provide strategic recommendations for keyword targeting
Content Optimization Guidance
- Provide strategic guidance to internal content team on SEO best practices
- Review content structure for search optimization
- Recommend improvements to existing pages for better rankings
AI SEO Optimization
- Optimize content and technical structure for AI search engines (ChatGPT, Perplexity, Google SGE, Bing Copilot)
- Implement schema markup and structured data optimized for AI agents
- Ensure content is formatted for AI citation and reference
- Monitor and track visibility in AI-powered search results
- Adapt SEO strategy for generative AI search landscape
Success Metrics
We will measure success through:
Organic Lead Generation (PRIMARY METRIC):
- Qualified organic leads within first 3 months
- Monthly organic lead volume growth
- Conversion tracking from organic visitors
Keyword Rankings:
- Monthly tracking of target keyword positions
- Improvement in rankings for priority service keywords
- Increase in number of keywords ranking in top 10/top 3
Authority Metrics:
- Domain Authority / Domain Rating growth
- Monthly backlink acquisition (quality over quantity)
- Referring domain growth
- Citation completeness and accuracy
Technical Health:
- 100% of pages properly indexed in Google Search Console
- Resolution of indexing errors and warnings
- Visibility in AI-powered search results
Timeline Expectations
- First Organic Leads:Within 3 months of engagement
- Indexing Issues: Resolution expected within first 30-60 days
- Visible Results: Significant keyword movement within 6 months
- Reporting Cadence: Weekly performance reports
-Communication: Bi-weekly or monthly strategy check-ins over Zoom with active engagement over messaging platforms
Current SEO Foundation
-Website Age: 12+ months operational
- Previous SEO Work: 7 months of optimization by previous firm
-Analytics Setup: Google Analytics and Google Search Console fully configured
- Backlink Profile: Existing backlinks established (specific metrics to be shared with selected candidate)
- Domain Authority: To be disclosed during candidate evaluation
- Infographic Accounts: 40 active accounts for infographic submissions (access will be transferred)
-Page Builder:Elementor
What We Provide
- Access to Google Analytics and Search Console
- Access to WordPress/Elementor CMS for technical implementation
- Current keyword list from existing SEO team for validation
- Internal content creation team for blog posts and service page content
- List of target geographic areas and priority service keywords
- 40 infographic submission accounts with login credentials
- Documentation of current indexing issues from Search Console
- Transition support from current SEO firm
What We’re Looking For
Required Qualifications:
- Proven track record in B2B off-page SEO and link building with measurable lead generation results
- Experience diagnosing and resolving Google indexing issues
- Familiarity with AI SEO and optimizing for AI-powered search engines
- Experience with multi-location or regional SEO strategies
- Experience working with Elementor page builder
- White-hat SEO practices only
- Strong understanding of Google’s quality guidelines
- Experience with technology or professional services industries (preferred)
- Proficiency with AIOSEO tool (our current SEO plug-in)
Ideal Candidate:
- Strategic thinker who can identify high-value link opportunities
- Technical problem-solver who can diagnose indexing and crawl issues
- Understanding of AI search landscape (ChatGPT, Perplexity, Google SGE)
- Track record of generating organic leads within aggressive timelines
- Excellent communicator who can explain SEO strategy in business terms
- Data-driven approach with clear reporting methodology
- Experience working with healthcare or nonprofit sectors (bonus)
- Proven case studies showing keyword ranking improvements and organic lead growth