Monthly SEO, GEO & AEO Optimization for Construction Services Website (50 Pages + 60 new Articles/Month)
Budget: $250 – $750 USD
We are looking for a long-term SEO partner to manage and optimize a growing construction services website. The site currently has 50 static service pages and will be expanded with 60 new articles every month. Our goal is to dominate local search visibility across five municipalities and ensure strong positioning both in Google Search and in AI-driven search engines (AEO).
This project requires a partner who can deliver sustainable, high-quality SEO with a strong focus on AI-readiness, local authority, and Google Business optimization.
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Scope of Work
1. On-Page SEO
• Perform keyword research for local intent + question-based searches (service + municipality focus).
• Optimize titles, meta descriptions, headers, and structured content for every page and article.
• Implement advanced schema markup (FAQ, How-To, Reviews, Services, Local Business, Article schema).
• Ensure NAP accuracy (Name, Address, Phone) across the website and external directories.
• Optimize internal linking structure for topical authority.
• Align new monthly articles with service + local intent keywords and AI-friendly Q&A structure.
2. GEO & AEO (Local + AI/Answer Engine Optimization)
• Format content for AI and voice search with concise, direct answers.
• Implement entity-based SEO and structured data to strengthen authority.
• Optimize for featured snippets, People Also Ask (PAA), and AI-generated results.
• Strengthen Google Business Profile signals: posts, Q&A, service updates, images, reviews.
• Align content for municipality-level dominance (local landing pages, citations, localized schema).
• Adapt content structure to match how AI assistants (ChatGPT, Perplexity, Gemini, Copilot) retrieve and recommend services.
3. Technical SEO
• Improve site speed and performance (Core Web Vitals compliance).
• Ensure full mobile responsiveness and fix layout issues.
• Submit and maintain an XML sitemap.
• Ensure secure setup with HTTPS/SSL.
• Monitor and resolve 404, crawl errors, and indexing issues.
• Apply canonicalization and duplication checks.
4. Off-Page SEO & Authority Building
• Build high-quality backlinks from relevant and authoritative websites.
• Publish guest posts on niche blogs (contextual and service-related).
• Add trusted local citations for stronger regional visibility.
• Build topical authority links (construction, renovation, housing).
• Avoid spammy methods (no forum spam, web 2.0 dumps, or social bookmarking).
5. Google Business & Local Optimization
• Fully optimize and maintain Google Business Profile for each municipality.
• Post monthly service updates, offers, and articles on GBP.
• Encourage and manage customer reviews to improve trust signals.
• Add service areas, Q&A, and business attributes.
• Track local map pack visibility and adjust accordingly.
⸻
Deliverables
• Monthly SEO Report including:
• Ranking updates for target services + municipalities
• Featured snippet and AI-search visibility tracking
• Backlink profile growth (quality-focused)
• Technical SEO and site health overview
• Google Business Profile performance (posts, reviews, local pack)
⸻
Requirements
• Proven experience with Local SEO, GEO, and AEO.
• Strong understanding of structured data, schema markup, and entity SEO.
• Experience with Google Business Profile optimization for service-based businesses.
• Ability to handle both technical optimization and content-driven SEO at scale (60 articles/month).
• Strict focus on sustainable, white-hat methods only.
This project requires a partner who can deliver sustainable, high-quality SEO with a strong focus on AI-readiness, local authority, and Google Business optimization.
⸻
Scope of Work
1. On-Page SEO
• Perform keyword research for local intent + question-based searches (service + municipality focus).
• Optimize titles, meta descriptions, headers, and structured content for every page and article.
• Implement advanced schema markup (FAQ, How-To, Reviews, Services, Local Business, Article schema).
• Ensure NAP accuracy (Name, Address, Phone) across the website and external directories.
• Optimize internal linking structure for topical authority.
• Align new monthly articles with service + local intent keywords and AI-friendly Q&A structure.
2. GEO & AEO (Local + AI/Answer Engine Optimization)
• Format content for AI and voice search with concise, direct answers.
• Implement entity-based SEO and structured data to strengthen authority.
• Optimize for featured snippets, People Also Ask (PAA), and AI-generated results.
• Strengthen Google Business Profile signals: posts, Q&A, service updates, images, reviews.
• Align content for municipality-level dominance (local landing pages, citations, localized schema).
• Adapt content structure to match how AI assistants (ChatGPT, Perplexity, Gemini, Copilot) retrieve and recommend services.
3. Technical SEO
• Improve site speed and performance (Core Web Vitals compliance).
• Ensure full mobile responsiveness and fix layout issues.
• Submit and maintain an XML sitemap.
• Ensure secure setup with HTTPS/SSL.
• Monitor and resolve 404, crawl errors, and indexing issues.
• Apply canonicalization and duplication checks.
4. Off-Page SEO & Authority Building
• Build high-quality backlinks from relevant and authoritative websites.
• Publish guest posts on niche blogs (contextual and service-related).
• Add trusted local citations for stronger regional visibility.
• Build topical authority links (construction, renovation, housing).
• Avoid spammy methods (no forum spam, web 2.0 dumps, or social bookmarking).
5. Google Business & Local Optimization
• Fully optimize and maintain Google Business Profile for each municipality.
• Post monthly service updates, offers, and articles on GBP.
• Encourage and manage customer reviews to improve trust signals.
• Add service areas, Q&A, and business attributes.
• Track local map pack visibility and adjust accordingly.
⸻
Deliverables
• Monthly SEO Report including:
• Ranking updates for target services + municipalities
• Featured snippet and AI-search visibility tracking
• Backlink profile growth (quality-focused)
• Technical SEO and site health overview
• Google Business Profile performance (posts, reviews, local pack)
⸻
Requirements
• Proven experience with Local SEO, GEO, and AEO.
• Strong understanding of structured data, schema markup, and entity SEO.
• Experience with Google Business Profile optimization for service-based businesses.
• Ability to handle both technical optimization and content-driven SEO at scale (60 articles/month).
• Strict focus on sustainable, white-hat methods only.