Mini WordPress Cleanup & Branding Touch-Up

Hi there! I’m looking for someone to help tidy up my WordPress site, successinretail.com. It’s been worked on by a few freelancers, and the backend has gotten a bit cluttered. This isn’t a major overhaul, just a light cleanup without rebuilding the entire site.

Here’s what the refresh covers:
• Backend clean-up: streamline plugins, purge unused assets, and tighten general settings so the site loads faster and stays organized.
• Image swap: update a handful of key visuals (hero banners, supporting graphics) for stronger first impressions.
• Unified styling: refine fonts and color palette so every page feels consistent, professional, and unmistakably on-brand.
• Homepage polish: ensure messaging, layout, and calls-to-action read as one confident story.
• Light SEO touch: tidy meta data, headings, and alt tags for a small Google boost using standard WordPress SEO tools.

The ideal outcome is a clean dashboard, coherent design language, and a snappier, more discoverable site. If you’re good with WordPress and have an eye for design and structure, I’d love to work with you on this mini-project.