Medical Web Content Package

I’m refreshing our digital presence within the healthcare space and need a skilled content creator who also understands web-design fundamentals for the medical industry.

Here’s what I need produced, all written in an educational, informative voice for an audience of healthcare professionals:

• Three blog articles (≈900 – 1,100 words each)
– Article 1: the latest web-development trends shaping medical sites today
– Article 2: case studies highlighting two or three successful medical websites and why they work
– Article 3: the critical role of user experience and accessibility in healthcare web design

• One promotional white paper (PDF, 6–8 pages). This piece will compile the strongest insights from the blogs, add supporting research and visuals, and close with a concise call-to-action that positions us as the go-to web partner for clinics and hospitals.

• Two conversion-focused landing pages (≈400–600 words each).
1. Benefits of a professionally built medical website
2. Why proven quality and deep industry experience matter in healthcare web design

Acceptance criteria
– Copy must be original, well-referenced, and free of medical compliance issues.
– Final assets: Word/Google Docs for text, press-ready PDF for the white paper.
– Tone: clear, data-driven, never salesy, always value-oriented for busy clinicians and administrators.

If you already work comfortably with SEO best practices, basic layout tools such as InDesign or Canva for the PDF, and understand ADA-compliant UX guidelines, you’ll be able to jump right in. I’ll provide brand guidelines, service highlights, and any imagery you need as soon as we start.