Marketing Specialist for Pizza Business Growth
Budget: $50 – $0 AUD
We are a growing multi-location hospitality business specializing in pizza, looking for a hands-on, sales-driven marketing specialist to join us part-time.
This role is focused on driving revenue, targeting customers smartly, and executing promotions that deliver results — not just posting content.
We are offering strong bonuses linked directly to sales growth, order volumes, and KPIs.
If you love seeing your marketing directly impact business success, this is for you.
Key Responsibilities:
• Plan and post daily Instagram/Facebook stories to drive daily traffic
• Create 3–4 high-quality posts or reels weekly
• Manage and optimize Google Business profiles (updates, reviews, local SEO keywords)
• Write and send fortnightly customer email campaigns
• Set up and maintain automated email and SMS flows targeting different customer segments
• Build and manage customer segments (new customers, VIPs, lapsed, promotion-driven, etc.)
• Plan and launch promotions with clear sales KPIs
• Write and schedule targeted app push notifications
• Basic weekly reporting: email open rates, SMS responses, app engagement, promotion results
• (Optional) Run and test small Facebook/Instagram ad campaigns
Ideal Candidate:
• Experience in hospitality/food business marketing (cafes, restaurants, pizza, quick service retail)
• Strong knowledge of customer behavior in food service
• Practical experience with CRM and marketing tools (e.g., Marsello, Mailchimp, Lightspeed Loyalty, Klaviyo)
• Confident with basic SEO for local businesses
• Data-driven and KPI focused — you want to grow sales, not just “build brand awareness”
• Comfortable working independently but thinking like a business owner
KPIs and Bonus Structure:
• Base hourly rate + bonuses for hitting growth targets:
• Monthly sales increases
• Promotions that exceed order targets
• Customer retention improvements (repeat rates, email open rates, SMS engagement)
Hours:
• 18–22 hours per week (flexible scheduling)
• Long-term role (minimum 6 months commitment preferred)
Compensation:
• Competitive hourly rate + structured bonuses tied to KPIs
To Apply:
Send a short message telling us:
• Why you’re passionate about marketing for hospitality businesses
• An example of a campaign you’ve run that drove real business results
• Your hourly rate expectations
This role is focused on driving revenue, targeting customers smartly, and executing promotions that deliver results — not just posting content.
We are offering strong bonuses linked directly to sales growth, order volumes, and KPIs.
If you love seeing your marketing directly impact business success, this is for you.
Key Responsibilities:
• Plan and post daily Instagram/Facebook stories to drive daily traffic
• Create 3–4 high-quality posts or reels weekly
• Manage and optimize Google Business profiles (updates, reviews, local SEO keywords)
• Write and send fortnightly customer email campaigns
• Set up and maintain automated email and SMS flows targeting different customer segments
• Build and manage customer segments (new customers, VIPs, lapsed, promotion-driven, etc.)
• Plan and launch promotions with clear sales KPIs
• Write and schedule targeted app push notifications
• Basic weekly reporting: email open rates, SMS responses, app engagement, promotion results
• (Optional) Run and test small Facebook/Instagram ad campaigns
Ideal Candidate:
• Experience in hospitality/food business marketing (cafes, restaurants, pizza, quick service retail)
• Strong knowledge of customer behavior in food service
• Practical experience with CRM and marketing tools (e.g., Marsello, Mailchimp, Lightspeed Loyalty, Klaviyo)
• Confident with basic SEO for local businesses
• Data-driven and KPI focused — you want to grow sales, not just “build brand awareness”
• Comfortable working independently but thinking like a business owner
KPIs and Bonus Structure:
• Base hourly rate + bonuses for hitting growth targets:
• Monthly sales increases
• Promotions that exceed order targets
• Customer retention improvements (repeat rates, email open rates, SMS engagement)
Hours:
• 18–22 hours per week (flexible scheduling)
• Long-term role (minimum 6 months commitment preferred)
Compensation:
• Competitive hourly rate + structured bonuses tied to KPIs
To Apply:
Send a short message telling us:
• Why you’re passionate about marketing for hospitality businesses
• An example of a campaign you’ve run that drove real business results
• Your hourly rate expectations