Local SEO Specialist for Premium Beauty Studio

Job Description: Local SEO Expert for Beauty Salon " (Austria, Vienna)
About Us:
premium beauty studio located in Austria specializing in skin treatments like Microneedling, HydraFacial, and other high-quality cosmetic services for women who value beauty, wellness, and self-care.
Our goal is clear:
→ Win new local clients through professional SEO.
→ Rank on the first page of Google for our services in our city Vienna, Austria.
→ Optimize our online presence professionally & sustainably.
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Scope of Work:
We are looking for an experienced Local SEO Expert to manage and execute the following tasks:
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1. Google Business Profile Optimization
• Optimize title, description, and categories with relevant keywords
• Add services/products with detailed descriptions
• Create a strategy for regular Posts (news, offers, updates)
• Implement Q&A Section (with keyword optimization)
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2. Local Citations Building
• Research & create local citations in Austria/Germany directories
• Consistent NAP (Name, Address, Phone) optimization
• Only quality directories — no spam links
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3. Website Optimization
• Keyword Research for all relevant services
• Homepage SEO Optimization (Content, Meta, H1, Alt-Tags)
• Implement Schema Markup (Local Business, Service Schema)
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4. Backlink Building
• Create high-quality backlinks from local or relevant beauty websites, blogs, or directories (suggest volume)
• No spam links or automated tools
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5. Service Subpages Creation
• Create SEO-optimized subpages for each service:
Example:
o Microneedling
o Chemische Peelings
o Sculptural Face Lifting (Lifting & Buccal-Massage)
o LED Light Therapy
Redness / Sensitive Skin
Acnenti-Aging
Hyperpigmentation
o Radiofrequency
o Hydro/Microdermabrasion
• Each subpage should target a specific keyword + location
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6. Review Management Strategy
• Implement strategy to collect more Google Reviews
• Optimize responses with keywords
• Best practices for long-term review growth
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7. Competitor Analysis
• Research Top 5 competitors in our city
• Keyword Gap Analysis
• Backlink Research
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8. Setup of Tracking & Reporting
• Setup Google Analytics 4
• Setup Google Search Console
• Monthly SEO Performance Report
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Skills Required:
• Proven experience with Local SEO for service businesses
• Knowledge of Austrian/German local directories
• SEO Best Practices & White Hat Techniques
• Fluent in German is a big advantage
• Clean, professional communication
• No black-hat SEO or link farming
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Goal:
We want to appear on Google's first page when people search for beauty services in our city (e.g., "Microneedling Vienna or "HydraFacial Vienna
Long-term cooperation is possible if the results are good.
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Budget:
Open to fair offers — please send your proposal with:
• Price for the full package
• Timeline
• Examples of past Local SEO projects
• Tools you use
• SEO strategy outline