Local SEO Optimization for Service Business

I'm looking for an experienced SEO company to improve the search engine ranking of my new website. The site is for a service-based business, and I want to target local keywords.

Key requirements:
- Update existing content and add new, keyword-rich content
- Optimize on-page elements (meta tags, headers, etc.)
- Improve local citations and backlinks
- Conduct thorough keyword research and competitor analysis
- Provide monthly progress reports

Ideal skills and experience:
- Proven track record in local SEO for service-based businesses
- Strong understanding of Google algorithms and ranking factors
- Excellent keyword research and content optimization skills
- Ability to deliver measurable results within budget

Please provide case studies and a clear strategy outline.