Improve website design and performance, SEO, and Conversion Optimisation for Industrial Engineering Company (Vastum.com.au)

1. Core Web Vitals & Performance Optimisation
•Website to be a hybrid of these 2:
https://vastum.com.au/
https://vastum-engineering-concept.netlify.app/
. Optimise LCP (large hero image/video), compress and convert to WebP/AVIF.
• Implement lazy loading for images below the fold.
• Minify CSS/JS; remove unused scripts.
• Ensure mobile LCP < 2.5s, CLS < 0.1, TTFB < 200ms.
• CDN configuration + caching strategy.
2. Navigation & Information Architecture (Structural Rebuild)
Rebuild site menu into:
• Solutions (by industry):
 C&D
 Food Processing
 Mining/Quarrying
 Organics/AD
 Steel Structure
• Shop
 Baling & Wrapping
 Conveyors
 Crushers
 Feeders & Hoppers
 Magnets
 Mobile Equipment
 Picking Line
 Product Destruction & Depackaging
 Separation Technology
 Solutions for Organics
 Screens
• About
• Contact Us
• Get a Quote (Primary CTA)
3. Quote & RFP Form (conditional logic)
• Custom form with conditional fields:
o Industry
o Material stream
o Throughput (TPH)
o Footprint/space
o Budget range
o Timeline
• Integrate with CRM (TBD)
• Redirects, tracking, and email notifications
4. Structured Data / SEO Technical Work
• Add schema.org: Organization, Product, Breadcrumb, VideoObject
• Rewrite meta titles & descriptions for all pages
• Improve H1/H2 hierarchy
• Internal linking strategy between industry pages → equipment pages
• Create SEO optimized landing pages for equipment
5. Analytics & Tracking
• GA4 events:
o Quote submissions
o Datasheet downloads
o Call clicks
o Contact form interactions
• Google Tag Manager setup
• Conversion tracking dashboards
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Additional Info for Bidders
Tech stack: Confirmed likely WordPress + WooCommerce backend (based on Shop functionality).
Deliverables required:
• Full implementation
• QA testing on mobile/desktop
• Launch support
• Documentation
• Optional: Ongoing support
Freelancers should provide:
• Portfolio of industrial/B2B equipment websites
• Delivery Timeline
• Fixed pricing
• Suggestions to improve performance beyond this brief