Hospitality Consultancy Website Revamp

Fixed: Fix & Optimize Hospitality Consulting Website for Lead Generation (4 Weeks)
THE OPPORTUNITY

GGB Consulting (www.ggb.consulting
) is a hospitality consultancy across UAE, GCC, Singapore, and India. We already have a live site, but it needs structured fixes and upgrades to become a credible, high-performing lead generation platform.

This is Phase 1: stabilize, professionalize, and optimize for immediate lead capture. Phase 2 will expand with AI tools once Phase 1 proves ROI.

CRITICAL DELIVERABLES

1. Content & Credibility

Replace placeholder counters with real KPIs.

Fix testimonials page (real entries + logos).

Remove duplicate text, fix typos, correct headings.

Update social proof (partnerships, certifications, “As Featured In” logos).

2. Lead Generation Optimization

WhatsApp Business widget with pre-filled messages.

Exit-intent popup with free “Restaurant Profitability Checklist PDF.”

Multi-step qualification form with hidden lead scoring.

Thank-you page with calendar booking widget.

Sticky “Get Free Consultation” CTA on mobile.

3. NASA Kitchen Simulator (Differentiator)

Remove placeholder, integrate provided simulator HTML.

Add lead gate at 50% completion.

Track events in GA4 (simulator_start, simulator_complete).

Post-completion “Book Demo” CTA.

4. SEO & Local Optimization

Unique title/meta for every page.

JSON-LD schema (Organization + LocalBusiness + ProfessionalService).

Location pages (/dubai, /singapore, etc.) for SEO.

Robots.txt + XML sitemap + Google Search Console setup.

5. Analytics & Tracking

GA4 + Meta Pixel (CAPI).

Track micro & macro conversions: form submits, PDF downloads, WhatsApp clicks, simulator usage.

UTM parameter preservation.

Basic GA4 dashboard for lead attribution.

Hotjar/Clarity heatmaps.

6. Performance & Mobile

PSI Mobile ≥ 90 (mandatory).

Core Web Vitals: LCP <2.5s, INP <200ms, CLS <0.1.

WebP/AVIF images, lazy loading, deferred JS.

7. Trust & Authority Signals

Standardize contact number: +xxxxxxxxxx.

Add trust badges (“100% Confidential”, “12-Hour Response”).

Client logo carousel.

FAQ section with schema.

Updated Privacy Policy & Terms.

TIMELINE & MILESTONES

Week 1 (DoD-1): Content fixes, KPIs, testimonials, phone/social cleanup.

Week 2 (DoD-2): NASA Simulator live + exit-intent popup + WhatsApp widget.

Week 3 (DoD-3): SEO metadata, schema, location pages, 3 blog posts.

Week 4 (DoD-4): PSI ≥ 90 Mobile, GA4 + Pixel tracking, heatmaps, QA proof.

PROOF REQUIRED AT DELIVERY

Lighthouse reports (Home, Service, Contact pages).

GA4 real-time events screenshot.

Schema validation pass (Rich Results Test).

Google Search Console verification.

WhatsApp CTA test message.

Lead form submission test → CRM/email.

BUDGET & TERMS

Fixed Price: $1,000 (non-negotiable).

Payment: 25% per milestone (weekly).

Penalty: 10% deduction if PSI <90 or analytics fail.

Bonus: $100 if delivered early with all requirements met.

WHO SHOULD APPLY

Experienced with WordPress (no rebuild).

Proven PSI Mobile ≥ 90 on real sites.

Strong lead generation & tracking knowledge.

Can start within 48 hours.

TO APPLY

Start with “FALCON-90” and include:

Two sites with PSI ≥ 90 Mobile (with proof).

One site where you improved lead generation (before/after).

How you will achieve PSI ≥ 90 without breaking design.

Estimated hours for each week’s deliverables.

Confirmation of immediate start.

Rejected if:

Generic proposal

No PSI proof

Suggesting rebuild

Negotiating budget

Unable to start immediately