Home Improvement Marketing Specialist Needed

Overview:
We are a UK-registered group comprising three complementary home improvement
businesses under one parent company. We are seeking a qualified digital marketing
freelancer or agency to review and improve the marketing strategy across all brands, with a
focus on lead generation, funnel development, SEO/PPC campaigns, and CRM
automation.
This project is only open to those with proven experience in the UK home improvement,
construction, planning, or glazing sectors. You must be able to provide verified results,
campaign data, and client references from previous work in this space.

Businesses Covered:
1. Home Extensions & Planning
● Services: Single-storey extensions, wraparounds, planning drawings
● Current Spend: Google Ads (~£2,000/month)
● Strengths: High local search intent, GMB with positive reviews
● Needs: Funnel optimisation, on/off-page SEO improvement, more targeted ad spend

2. Premium Glazing (Sliding & Internal Doors)
● Products: SVG 20/30 Sunflex sliding doors, Aluspace internal doors, Titan edge
windows
● Website: Two separate domains (similar layout/content)
● Current Status: No active ad campaigns, GMB suspended
● Needs: GMB reinstatement, unique SEO structure, high-converting product pages,
product-focused funnel
● Optional Add-On: Consultation on in-showroom product expansion

3. Planning Consultancy & Referral Model
● Services: Planning drawings, builder/kitchen/foundation referral pipeline
● Monetisation: £1,500 per drawing + multiple £2,500 referral opportunities

● Needs: Branded presence, strategic positioning, lead funnel with value ladder
approach

Core Objectives:
● Identify which business offers the quickest win for growth
● Recommend the best marketing platforms per brand (SEO, PPC, Meta Ads, etc.)
● Rebuild or optimise each website and/or landing page experience
● Set up CRM and marketing automation to handle leads, follow-ups, and quoting
● Help restore or reposition GMB presence where needed
● Create clear performance tracking metrics and conversion benchmarks

What We Expect in Your Proposal:
1. Initial Audit & Strategic Plan
○ Identify the best starting point (lowest-hanging fruit)
○ Specify preferred channels/platforms based on your experience and tools like
SEMrush or Ahrefs.

2. Service Breakdown
○ SEO Audit & Execution
○ PPC Campaign Management
○ Funnel Development (Landing Pages + Email Sequences)
○ CRM Setup & Automation (e.g. HubSpot, Zoho)
○ GMB Setup/Restoration & Local SEO
3. Example Work.
Provide evidence of successful UK campaigns in construction or home
improvement.

Include campaign stats: CPL, CTR, ROI, before/after improvements
Links to funnels or websites you've designed in the niche.

4. Toolstack & Workflow
What platforms will you use? (e.g., GA4, Hotjar, Unbounce, ClickFunnels,
GTM, etc.)
What level of ongoing support do you offer post-launch?
5. Cost Estimate & Timeline
Break down your quote by key deliverables or milestone stages
Include optional maintenance or retainer packages if available

Selection Criteria:
● Demonstrated expertise in UK construction/home improvement marketing
● Ability to show tangible results (not just traffic – leads and conversions)
● Strong communication and project tracking systems
● Fair and transparent pricing structure

To Apply:
Please respond via email or private message platform with:
● Your proposed solution
● Case studies or references
● Quotation and timeline
● Any questions or limitations you foresee

Note: To protect our identity and client confidentiality, full business names, access