Google SEO Keyword Optimization Enhancements

I'm currently employing Search Engine Optimization (SEO) as one of my marketing channels. I'm finding that my strategy for keyword optimization needs improvement and want it to be the main focus of this project. My preference is towards refining and optimizing my existing keywords and researching new ones. Potential freelancers should boast proficient experience in SEO strategy and keyword optimization, aiming to boost my search engine visibility with these existing keywords above the competitors in our sector