Google PPC & Basic Website SEO for Roofing Contractor

I need a digital marketing expert who can create our Google PPC campaign to generate leads and perform some basic SEO on our website.

The primary goal of the PPC campaign is to generate leads. Our target audience is homeowners in the local area. You should have experience working with Google Ads (PPC & Performance Max Campaigns), especially in targeting local markets and generating leads for service-based businesses. Bonus for any experience with roofing or home improvement contractors.

For the SEO aspect, I need some basic improvements on our new website. This will involve optimizing meta tags, headings, image alt texts, and improving overall website structure for better search engine visibility. It will also include performing keyword research to identify potential search terms that can drive organic traffic to our site. Possible back-linking.

Ideal Skills:
- Google Ads (PPC)
- Local market targeting
- Lead generation
- SEO optimization
- Keyword research
- Experience working with service-based businesses is a plus.