German Website SEO Specialist for expona-ti
Budget: €30 – €250 EUR
Project Title: SEO Optimization Specialist for expona-ti’s German-Language Website (Upcoming English Version)
Project Overview:
expona-ti is a dynamic, all-in-one software solution designed to streamline operations for museums and cultural institutions. To enhance our visibility in the competitive cultural sector, we are seeking an experienced freelance SEO optimizer to develop and implement an SEO strategy tailored to our German-language website, with a planned expansion to English in the near future. Our goal is to strengthen our search engine rankings, attract relevant organic traffic, and position expona-ti as the go-to solution for museums in German-speaking regions and beyond.
Key Responsibilities:
1. SEO Audit and Strategy Development:
- Conduct a comprehensive SEO audit of the current German-language website.
- Develop a robust SEO strategy focused on on-page, off-page, and technical optimization, with adaptability for future English-language site integration.
2. Keyword Research and Optimization:
- Perform in-depth keyword research tailored to the museum and cultural sector in Germany.
- Optimize existing content and identify new keyword opportunities for high-traffic, relevant terms in the German market.
3. Content Recommendations and Optimization:
- Collaborate with our content team to improve metadata, headers, internal linking, and overall readability for German-speaking users.
- Plan and optimize for high-value keywords and recommend content that aligns with expona-ti’s target audience and objectives.
4. Technical SEO:
- Address any technical SEO issues (e.g., page load speed, mobile usability, crawl errors) to improve website health.
- Ensure SEO best practices are followed for the upcoming English version, with scalable solutions for bilingual SEO management.
5. Analytics and Reporting:
- Set up tracking through Google Analytics and Google Search Console to monitor SEO performance.
- Provide regular progress reports, insights on keyword rankings, traffic growth, and actionable recommendations.
Requirements:
- Proven experience with SEO for German-language websites; experience with bilingual SEO (German and English) is a plus.
- Strong knowledge of on-page, off-page, and technical SEO best practices.
- Familiarity with SEO tools such as Ahrefs, SEMrush, and Google Analytics.
- Ability to analyse data and produce clear, actionable insights.
- Experience working with websites in the cultural, museum, or software sectors is preferred.
Project Duration: Ongoing with an initial 3-month focus on German SEO, followed by adjustments for the English-language site.
Budget: Competitive; to be discussed based on expertise and experience.
How to Apply: Please submit a proposal including your relevant SEO experience, previous success stories with German-language SEO, and an outline of your proposed approach for expona-ti’s website.
Our target is to achieve a significant increase in organic traffic. Preference for using Ahrefs and SEMrush for SEO tasks. The primary target geographic region for expona-ti is the DACH region (Germany, Austria, and Switzerland).
Project Overview:
expona-ti is a dynamic, all-in-one software solution designed to streamline operations for museums and cultural institutions. To enhance our visibility in the competitive cultural sector, we are seeking an experienced freelance SEO optimizer to develop and implement an SEO strategy tailored to our German-language website, with a planned expansion to English in the near future. Our goal is to strengthen our search engine rankings, attract relevant organic traffic, and position expona-ti as the go-to solution for museums in German-speaking regions and beyond.
Key Responsibilities:
1. SEO Audit and Strategy Development:
- Conduct a comprehensive SEO audit of the current German-language website.
- Develop a robust SEO strategy focused on on-page, off-page, and technical optimization, with adaptability for future English-language site integration.
2. Keyword Research and Optimization:
- Perform in-depth keyword research tailored to the museum and cultural sector in Germany.
- Optimize existing content and identify new keyword opportunities for high-traffic, relevant terms in the German market.
3. Content Recommendations and Optimization:
- Collaborate with our content team to improve metadata, headers, internal linking, and overall readability for German-speaking users.
- Plan and optimize for high-value keywords and recommend content that aligns with expona-ti’s target audience and objectives.
4. Technical SEO:
- Address any technical SEO issues (e.g., page load speed, mobile usability, crawl errors) to improve website health.
- Ensure SEO best practices are followed for the upcoming English version, with scalable solutions for bilingual SEO management.
5. Analytics and Reporting:
- Set up tracking through Google Analytics and Google Search Console to monitor SEO performance.
- Provide regular progress reports, insights on keyword rankings, traffic growth, and actionable recommendations.
Requirements:
- Proven experience with SEO for German-language websites; experience with bilingual SEO (German and English) is a plus.
- Strong knowledge of on-page, off-page, and technical SEO best practices.
- Familiarity with SEO tools such as Ahrefs, SEMrush, and Google Analytics.
- Ability to analyse data and produce clear, actionable insights.
- Experience working with websites in the cultural, museum, or software sectors is preferred.
Project Duration: Ongoing with an initial 3-month focus on German SEO, followed by adjustments for the English-language site.
Budget: Competitive; to be discussed based on expertise and experience.
How to Apply: Please submit a proposal including your relevant SEO experience, previous success stories with German-language SEO, and an outline of your proposed approach for expona-ti’s website.
Our target is to achieve a significant increase in organic traffic. Preference for using Ahrefs and SEMrush for SEO tasks. The primary target geographic region for expona-ti is the DACH region (Germany, Austria, and Switzerland).