Full-Service Digital Marketing for Painting Company
Budget: $250 – $750 CAD
I own a house painting business based in Canada and currently looking to hire a comprehensive digital marketing agency for full-service support in SEO (Search Engine Optimization), SMO (Social Media Optimization), Website Management, and PPC (Pay-Per-Click) campaigns. If you are an experienced agency with expertise in these areas.
Key Responsibilities:
1. SEO (Search Engine Optimization):
• Content Creation: Write 4-5 well-researched, high-quality blog posts per month. The blog writer must spend sufficient time conducting research and creating content before starting the writing process. I would require detailed, well-crafted content that resonates with our audience and adheres to SEO best practices. Important: AI-generated content is not acceptable at all, as it must meet the standards for original, high-value writing.
• SEO Strategy & Execution: Take over the ongoing SEO efforts that have been running for the last 5 months. You will be responsible for continuing to improve the website’s organic ranking on search engines.
• Website Optimization: Focus on optimizing the website, specifically improving mobile load speed (currently low) to enhance the user experience on mobile devices.
• Duplicate Content Fixes: Currently there are duplicate contents on the site, rectify any duplicate content issues on the website to ensure all content is unique and compliant with search engine guidelines, we may want to add new content targeting individual neighbourhoods in a city.
• Ongoing Website Feedback & Updates: Provide feedback on how to improve the website, including SEO-related suggestions. Though we don’t frequently update content, occasionally there will be changes or additions, and we require your expertise in applying these changes effectively.
2. SMO (Social Media Optimization):
• Social Media Account Management: Manage our Facebook, YouTube, and TikTok accounts (which aren’t very active currently) to increase engagement, followers, and reach. You will handle all content-related aspects of these accounts and ensure that our brand message is effectively communicated across these platforms.
• Content Creation and Engagement: We may provide photos and videos, and it will be your responsibility to create engaging posts from these materials. The goal is to increase audience interaction, generate leads, and maintain an active online presence.
• Professional Design Creation: You will be expected to design engaging and professional visuals for social media, including banners, graphics, and other marketing assets. The designs should align with our brand’s identity and be visually appealing.
3. PPC (Pay-Per-Click):
• Google Ads Management: Take over and optimize our current Google Ads campaigns. We have previously run ads on an intermittent basis, and we are looking to generate more leads and business through paid advertising efforts.
• Facebook Ads Management: Manage our Facebook advertising campaigns, creating effective ads to reach and engage our target audience.
• Bing Ads Management: Also manage and optimize our Bing Ads account for greater reach and business acquisition.
• Lead Generation & Conversion Optimization: Focus on improving the quality of leads generated through PPC campaigns, continuously optimizing to increase conversions and ROI.
• Ad Performance Reviews & Adjustments: Provide ongoing analysis of ad performance, suggest improvements, and implement necessary changes to improve campaign outcomes based on real-time data and seasonal demand.
Requirements:
• Experience: Please specify how long your agency has been in business. Importance will be given to experienced agencies with a proven track record of successfully executing SEO, SMO, website management, and PPC campaigns.
• References: Strong references from similar clients are required. Ideally, you will have experience working with home service businesses or in industries related to home improvement.
• Communication: We require strong communication skills and the ability to work in the Vancouver time zone (BC GMT-7). Your team must be available to discuss strategies, provide updates, and collaborate on projects as needed.
• Reports: You will be expected to provide periodic reports on the progress of all campaigns, website performance, SEO results, social media engagement, and PPC outcomes. Additionally, you should be prepared to provide ad hoc reports when requested.
• Proposals in CAD: Please ensure that your pricing and proposals are in Canadian Dollars (CAD).
Ideal Candidate Traits:
• Proven Track Record: Demonstrable experience in running successful SEO, SMO, website optimization, and PPC campaigns with measurable results.
• Creative and Analytical: Ability to creatively design content and ads while also being analytical and data-driven to measure and adjust campaigns for maximum ROI.
• Up-to-date with Digital Marketing Trends: Must have knowledge of current trends and best practices in SEO, PPC, and social media marketing.
• Attention to Detail: attention to detail, especially in fixing website issues, optimizing campaigns, and creating content.
• Proactive and Collaborative: We are looking for an agency that will take the initiative and provide proactive suggestions for improving our online presence. You should be a strong collaborator and partner with us to continuously improve our digital marketing strategies.
Apply:
If your agency is the right fit for this project, please submit a proposal including the following:
• A brief introduction about your agency and how long you have been in business.
• Examples of similar clients you have worked with, along with references.
• A detailed explanation of how you would approach our SEO, SMO, website management, and PPC needs.
• We would rather pay monthly fixed price for the project in Canadian dollar.
• Timeline and expectations for the work and deliverables.
Not in a rush, so take your time to submit your proposal. Looking forward to hearing from you.
Key Responsibilities:
1. SEO (Search Engine Optimization):
• Content Creation: Write 4-5 well-researched, high-quality blog posts per month. The blog writer must spend sufficient time conducting research and creating content before starting the writing process. I would require detailed, well-crafted content that resonates with our audience and adheres to SEO best practices. Important: AI-generated content is not acceptable at all, as it must meet the standards for original, high-value writing.
• SEO Strategy & Execution: Take over the ongoing SEO efforts that have been running for the last 5 months. You will be responsible for continuing to improve the website’s organic ranking on search engines.
• Website Optimization: Focus on optimizing the website, specifically improving mobile load speed (currently low) to enhance the user experience on mobile devices.
• Duplicate Content Fixes: Currently there are duplicate contents on the site, rectify any duplicate content issues on the website to ensure all content is unique and compliant with search engine guidelines, we may want to add new content targeting individual neighbourhoods in a city.
• Ongoing Website Feedback & Updates: Provide feedback on how to improve the website, including SEO-related suggestions. Though we don’t frequently update content, occasionally there will be changes or additions, and we require your expertise in applying these changes effectively.
2. SMO (Social Media Optimization):
• Social Media Account Management: Manage our Facebook, YouTube, and TikTok accounts (which aren’t very active currently) to increase engagement, followers, and reach. You will handle all content-related aspects of these accounts and ensure that our brand message is effectively communicated across these platforms.
• Content Creation and Engagement: We may provide photos and videos, and it will be your responsibility to create engaging posts from these materials. The goal is to increase audience interaction, generate leads, and maintain an active online presence.
• Professional Design Creation: You will be expected to design engaging and professional visuals for social media, including banners, graphics, and other marketing assets. The designs should align with our brand’s identity and be visually appealing.
3. PPC (Pay-Per-Click):
• Google Ads Management: Take over and optimize our current Google Ads campaigns. We have previously run ads on an intermittent basis, and we are looking to generate more leads and business through paid advertising efforts.
• Facebook Ads Management: Manage our Facebook advertising campaigns, creating effective ads to reach and engage our target audience.
• Bing Ads Management: Also manage and optimize our Bing Ads account for greater reach and business acquisition.
• Lead Generation & Conversion Optimization: Focus on improving the quality of leads generated through PPC campaigns, continuously optimizing to increase conversions and ROI.
• Ad Performance Reviews & Adjustments: Provide ongoing analysis of ad performance, suggest improvements, and implement necessary changes to improve campaign outcomes based on real-time data and seasonal demand.
Requirements:
• Experience: Please specify how long your agency has been in business. Importance will be given to experienced agencies with a proven track record of successfully executing SEO, SMO, website management, and PPC campaigns.
• References: Strong references from similar clients are required. Ideally, you will have experience working with home service businesses or in industries related to home improvement.
• Communication: We require strong communication skills and the ability to work in the Vancouver time zone (BC GMT-7). Your team must be available to discuss strategies, provide updates, and collaborate on projects as needed.
• Reports: You will be expected to provide periodic reports on the progress of all campaigns, website performance, SEO results, social media engagement, and PPC outcomes. Additionally, you should be prepared to provide ad hoc reports when requested.
• Proposals in CAD: Please ensure that your pricing and proposals are in Canadian Dollars (CAD).
Ideal Candidate Traits:
• Proven Track Record: Demonstrable experience in running successful SEO, SMO, website optimization, and PPC campaigns with measurable results.
• Creative and Analytical: Ability to creatively design content and ads while also being analytical and data-driven to measure and adjust campaigns for maximum ROI.
• Up-to-date with Digital Marketing Trends: Must have knowledge of current trends and best practices in SEO, PPC, and social media marketing.
• Attention to Detail: attention to detail, especially in fixing website issues, optimizing campaigns, and creating content.
• Proactive and Collaborative: We are looking for an agency that will take the initiative and provide proactive suggestions for improving our online presence. You should be a strong collaborator and partner with us to continuously improve our digital marketing strategies.
Apply:
If your agency is the right fit for this project, please submit a proposal including the following:
• A brief introduction about your agency and how long you have been in business.
• Examples of similar clients you have worked with, along with references.
• A detailed explanation of how you would approach our SEO, SMO, website management, and PPC needs.
• We would rather pay monthly fixed price for the project in Canadian dollar.
• Timeline and expectations for the work and deliverables.
Not in a rush, so take your time to submit your proposal. Looking forward to hearing from you.