Freelance SEO Specialist

Job ID: 37787460

Budget: ₹100 – ₹400 INR

Company: 98thPercentile

Experience Level: 2-3 years

About the company:

98thPercentile offers online, after-school, enrichment, and acceleration programs in Math, English (Reading & Writing), Coding, and Public Speaking for Grades K to 12 students. Our enrichment programs are designed to enhance the child’s overall academic development.


Responsibilities:

As a Freelance SEO Specialist, you will play a pivotal role in enhancing our digital presence. Your responsibilities will include:

- Conducting comprehensive keyword research and analysis.
- Implementing on-page optimization strategies for improved website content and structure.
- Executing effective off-page optimization through strategic link-building.
- Regularly monitoring and analyzing website performance using advanced SEO tools.
- Providing insightful recommendations for website improvements based on your extensive SEO knowledge.
- Developing, tracking, and monitoring SEO targets, including KPIs and OKRs, in alignment with business strategy.
- Identify new and emerging SEO opportunities, best practices, and industry updates.
- Collaborate with the SEO & product marketing team to increase conversion rates.
- Build a brand consistency (voice/tone)across the blog & medium i.e websites, email marketing, social presence, branding, etc.

Requirements:

To be successful in this role, you should have:

- A minimum of 2-3 years of proven experience as an SEO Specialist.
- In-depth knowledge of SEO best practices, algorithms, and ranking factors.
- Proficiency in utilizing SEO tools such as Google Analytics, Moz, SEMrush.
- Strong analytical and problem-solving skills with a focus on data-driven decision-making.
- Effective communication skills and the ability to work independently.

Compensation:

Competitive compensation will be provided based on your skills and experience, aligned with the best industry standards for freelance designers.