Fashion Website Copywriter Needed
Budget: ₹12,500 – ₹37,500 INR
I’m refreshing a fashion-focused website and need clear, persuasive copy that feels on-trend yet timeless. The main assignment is full-site content—from a punchy home-page introduction to concise product descriptions and engaging “About Us” storytelling. If you naturally weave in SEO keywords without sounding forced, even better.
You’ll be writing for readers who shop online, scroll fast and expect personality. Think clean, confident language that guides them smoothly to “Add to Cart,” while reflecting an energetic fashion voice rather than stiff catalogue text. I’ll supply brand guidelines, existing assets and keyword themes; you craft the narrative so everything sounds cohesive.
Although this brief is website-first, a flair for drafting matching social captions or quick ad headlines will set you apart, as I’ll likely spin today’s site copy into tomorrow’s campaign.
Deliverables
• Home, category and product page copy (approx. word counts shared once we kick off).
• A short brand story/About section.
• Meta titles and descriptions for each page.
Acceptance Criteria
– Tone aligns with provided style guide and fashion industry standards.
– All pages delivered in editable Google Docs.
– Content passes Grammarly and originality checks.
Please include a link to one fashion or lifestyle site you’ve written for so I can gauge fit. I’m ready to start as soon as I find the right voice.
You’ll be writing for readers who shop online, scroll fast and expect personality. Think clean, confident language that guides them smoothly to “Add to Cart,” while reflecting an energetic fashion voice rather than stiff catalogue text. I’ll supply brand guidelines, existing assets and keyword themes; you craft the narrative so everything sounds cohesive.
Although this brief is website-first, a flair for drafting matching social captions or quick ad headlines will set you apart, as I’ll likely spin today’s site copy into tomorrow’s campaign.
Deliverables
• Home, category and product page copy (approx. word counts shared once we kick off).
• A short brand story/About section.
• Meta titles and descriptions for each page.
Acceptance Criteria
– Tone aligns with provided style guide and fashion industry standards.
– All pages delivered in editable Google Docs.
– Content passes Grammarly and originality checks.
Please include a link to one fashion or lifestyle site you’ve written for so I can gauge fit. I’m ready to start as soon as I find the right voice.