(FOR TODAY - URGENT) Full Growth Strategy (SEO, Google & Meta Ads, Retention & Innovative Activations) + Professional Presentation for a Clean Beauty Brand
Budget: $10 – $30 USD
10$ bonus for the quickest response
DEADLINE : TONIGHT
FOR A SCHOOL PROJECT
We’re looking for a proactive and experienced e-commerce growth strategist to create a full marketing and growth plan for Linaé, a French clean beauty brand specializing in flax-based, certified organic skincare.
This is not just about Ads — we need someone to own the full growth strategy, including SEO, paid media, retention (Klaviyo), and innovative activations (bundles, subscriptions, partnerships). The freelancer must be a force of proposal, bringing ideas that go beyond standard campaigns.
Target Audience:
Women, ages 30–45, middle to upper class (CSP+), based in France.
Interested in clean beauty, natural/organic skincare, and safe products.
Concerned about health (zero endocrine disruptors) and seeking effective, premium skincare.
Scope of Work:
Paid Media Strategy (Google & Meta Ads):
Monthly budget: €1,500 (Google €800, Meta €700).
Build a complete ad launch plan (campaigns, budgets, targeting, creatives, KPIs).
Objective: profitably acquire new customers (CPA < €40, ROAS ≥ 2.5) while building brand awareness.
SEO & Content Plan:
Keyword research focused on clean beauty, organic skincare, and premium cosmetic buyers (30–45 age group).
Content recommendations (blogs, guides, landing pages) to drive organic traffic and establish trust.
On-site optimizations for conversion rate improvement (CRO).
Growth Activations & Revenue Boosters:
Propose product bundles and multi-buy offers to increase AOV (€66 average).
Suggest subscription/refill models for recurring revenue.
Partnerships with influencers, wellness/health associations, and pharmacies to build credibility and reach.
Email & Retention (Klaviyo):
Recommend flows and automations (welcome, abandoned cart, reactivation).
Suggest lead magnets (guides, freebies) to grow the email list.
Focus on retention (55% of clients already recurring) to maximize LTV.
Deliverables:
Full Strategic Document covering paid media, SEO, retention, and growth tactics.
Dynamic Excel Model with CAC, ROAS targets, and profitability scenarios (based on 80% gross margin, €66 AOV).
Professional 15-slide Presentation (PowerPoint or Google Slides) summarizing the full plan for client delivery.
DEADLINE : TONIGHT
FOR A SCHOOL PROJECT
We’re looking for a proactive and experienced e-commerce growth strategist to create a full marketing and growth plan for Linaé, a French clean beauty brand specializing in flax-based, certified organic skincare.
This is not just about Ads — we need someone to own the full growth strategy, including SEO, paid media, retention (Klaviyo), and innovative activations (bundles, subscriptions, partnerships). The freelancer must be a force of proposal, bringing ideas that go beyond standard campaigns.
Target Audience:
Women, ages 30–45, middle to upper class (CSP+), based in France.
Interested in clean beauty, natural/organic skincare, and safe products.
Concerned about health (zero endocrine disruptors) and seeking effective, premium skincare.
Scope of Work:
Paid Media Strategy (Google & Meta Ads):
Monthly budget: €1,500 (Google €800, Meta €700).
Build a complete ad launch plan (campaigns, budgets, targeting, creatives, KPIs).
Objective: profitably acquire new customers (CPA < €40, ROAS ≥ 2.5) while building brand awareness.
SEO & Content Plan:
Keyword research focused on clean beauty, organic skincare, and premium cosmetic buyers (30–45 age group).
Content recommendations (blogs, guides, landing pages) to drive organic traffic and establish trust.
On-site optimizations for conversion rate improvement (CRO).
Growth Activations & Revenue Boosters:
Propose product bundles and multi-buy offers to increase AOV (€66 average).
Suggest subscription/refill models for recurring revenue.
Partnerships with influencers, wellness/health associations, and pharmacies to build credibility and reach.
Email & Retention (Klaviyo):
Recommend flows and automations (welcome, abandoned cart, reactivation).
Suggest lead magnets (guides, freebies) to grow the email list.
Focus on retention (55% of clients already recurring) to maximize LTV.
Deliverables:
Full Strategic Document covering paid media, SEO, retention, and growth tactics.
Dynamic Excel Model with CAC, ROAS targets, and profitability scenarios (based on 80% gross margin, €66 AOV).
Professional 15-slide Presentation (PowerPoint or Google Slides) summarizing the full plan for client delivery.