Expert Shopify SEO Specialist for Organic Growth

# Shopify SEO & Organic Growth Specialist (Freelance)

## About Us

Calif Tea House is a premium Indian tea brand built around authentic Assam and Darjeeling tea blends. We are a Shopify-based D2C business focused on building long-term organic growth, increasing qualified traffic, and driving online sales.

We are looking for an experienced **Shopify SEO Specialist** who understands modern e-commerce SEO and can help us build sustainable organic growth.

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# Objective

The primary goal is **to increase qualified organic traffic and improve Shopify sales through SEO.**

We are **not** looking for someone who focuses on vanity metrics such as backlink quantity or guaranteed rankings. We are looking for someone who can develop and execute a long-term SEO strategy based on data and best practices.

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# Scope of Work

## Phase 1 – SEO Strategy & Keyword Research

* Comprehensive keyword research
* Competitor keyword analysis
* Search intent analysis
* Keyword mapping for:

* Homepage
* Collection pages
* Product pages
* Blog pages
* Wholesale pages
* Landing pages
* Content gap analysis
* SEO audit with prioritized recommendations

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## Phase 2 – Shopify On-Page SEO

Optimize all relevant pages, including:

* Meta titles
* Meta descriptions
* Heading structure (H1-H6)
* URL optimization
* Internal linking strategy
* Image ALT text
* Canonical tags
* Product page optimization
* Collection page optimization
* Homepage optimization
* Blog optimization
* FAQ optimization
* Content optimization based on search intent and semantic keywords

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## Phase 3 – Technical Shopify SEO

* Complete Shopify technical audit
* Google Search Console setup and monitoring
* Google Analytics (GA4) review and monitoring
* Crawl error fixes
* Indexing improvements
* XML Sitemap review
* Robots.txt review
* Schema implementation/review:

* Product
* Organization
* Breadcrumb
* FAQ
* 404 error identification and redirects
* Duplicate content review
* Core Web Vitals recommendations
* Page speed recommendations
* Mobile SEO recommendations

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## Phase 4 – Content Strategy

Recommend content opportunities based on:

* Keyword research
* Competitor analysis
* Content gaps
* Customer search intent

This includes recommending:

* Blog topics
* Buying guides
* Tea education content
* Product comparison content
* Informational landing pages

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## Phase 5 – Authority Building (Off-Page SEO)

We are looking for **quality over quantity**.

Preferred activities include:

* High-quality niche-relevant backlinks
* Digital PR opportunities
* Brand mentions
* Relevant guest posting
* Business citations (where applicable)

**We are NOT interested in bulk backlink packages or spammy link-building techniques.**

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# Monthly Deliverables

Please provide a monthly report including:

* Work completed
* Pages optimized
* Keyword ranking progress
* Google Search Console performance
* Organic traffic (GA4)
* Technical SEO improvements
* Backlinks acquired (including live URLs)
* Recommendations for the following month

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# Required Experience

Please apply only if you have experience with:

* Shopify SEO
* E-commerce SEO
* Google Search Console
* Google Analytics (GA4)
* Technical SEO
* Schema markup
* Keyword research and mapping
* Competitor analysis

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# Please Include With Your Proposal

1. Your Shopify SEO experience.
2. Two Shopify case studies (client details may be hidden).
3. Search Console or Analytics screenshots showing SEO growth.
4. Sample SEO audit (if available).
5. Sample monthly report.
6. Examples of backlinks you have built and how they were acquired.
7. Your SEO process from Month 1 to Month 3.

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# Please Also Clarify

* How many keywords do you typically research?
* How many keywords do you actively optimize each month?
* How many product and collection pages do you optimize monthly?
* Do you implement SEO changes directly in Shopify, or only provide recommendations?
* Do you write SEO content or provide content briefs?
* What tools do you use (SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, etc.)?

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# Please Do Not Apply If Your SEO Strategy Mainly Relies On

* Mass backlink building (200–500+ backlinks per month)
* Social bookmarking as the primary SEO strategy
* Web 2.0 spam
* Directory spam
* Blog comment links
* Profile link submissions
* Keyword stuffing or keyword density tactics
* Guaranteed rankings (e.g. "Top 10 in Google in 90 days")

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# Success Metrics

The project will be evaluated based on measurable improvements in:

* Organic impressions
* Organic clicks
* Qualified organic traffic
* Rankings for relevant commercial keywords
* Product page visibility
* Collection page visibility
* Organic conversions and sales
* Overall website health and technical SEO improvements

We are looking for a long-term SEO partner who focuses on sustainable growth, transparent communication, and measurable business outcomes rather than outdated SEO tactics.