Etsy search engine optimization

As an Etsy shop owner, my goal is to make sure customers can find my shop easily. To do so, I need to ensure my shop is optimized for search engines. I currently have a general idea of the keywords and phrases needed, but I'm open to suggestions to improve upon my selections. My Etsy shop consists primarily of handmade crafts, and I have some competitors whose SEO I admire and would like to emulate. With the right keywords and optimization, my shop will be much more likely to gain more attention and customers!