Estratega de SEO y Marketing Digital

### **Scope of Work / Alcance de trabajo**

SEO keywords, funnel strategy and landing page mission.

Spanish language mission / proyecto a hacer en español.
Below we lay out a description of the tasks for your proposal. Further details on the web site concept to be provided once freelancer is selected.

### **1. Landing Page Copy**

Produce copy for the public marketing landing page for our UI / UX designer to work on. The structure is:

- **Hero section:** Headline + subheadline + CTA button copy
- **Benefits section:** 3-5 short benefit statements (not feature descriptions)
- **How It Works section:** 3-step explainer (brief, punchy)
- **Social proof section:** Review template copy (2-3 formats: short quote, long quote, stat-style)
- **FAQ section:** 6-8 questions that handle the most common objections for a paid consumer subscription app
- **Footer CTA section:** Secondary call to action

Tone: warm, emotionally resonant, family-oriented — but not sentimental to the point of being saccharine. Think gift-economy, not sympathy card.

### **2. SEO Keyword Research**

Deliver a structured keyword list with:

- 5-10 **primary keywords** (highest relevance + commercial intent)
- 10-15 **long-tail keywords** (lower competition, higher conversion likelihood)
- 5 **negative keywords** (terms that attract the wrong traffic)
- For each keyword: approximate monthly search volume and competition level (Low / Medium / High)

Tools expected: Google Keyword Planner, Ahrefs, or Semrush. Include your source.

### **3. Conversion Funnel Strategy (1-page brief, not a full document)**

Define the 3-stage funnel we will hand to our growth marketer in Phase 4:

- **Top of Funnel:** Recommended content types and ad hooks for awareness (2-3 options, ranked)
- **Middle of Funnel:** What the landing page must communicate to earn an email sign-up or free registration
- **Bottom of Funnel:** The recommended trigger event and copy angle that converts a free user to a paid subscriber

This does not need to be a full deck. A structured 1-page brief is sufficient. The growth marketer (Phase 4) takes this and builds campaigns.

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### **Summary Deliverables**

1. Landing page copy document (Google Doc or Notion format preferred)
2. SEO keyword research spreadsheet (minimum: keyword, search volume, competition, intent)
3. 1-page funnel strategy brief

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### **Requirements**

- Demonstrable experience writing conversion copy for consumer apps, SaaS, or DTC subscription products.
- Evidence of understanding the difference between feature copy and benefit copy.
- Ability to research and use SEO tools independently (not just ChatGPT output with no sourcing).
- Please contact saying “Joe’s Album” in your answer as subject
- Clean, clear written Spanish - this is a consumer-facing product used by families.