Elevate Haircare E-Commerce SEO

I'm seeking a specialized SEO expert to enhance my e-commerce website's ranking on Google, specifically targeting the Australian market. My primary goal is to achieve higher rankings for greater visibility in my niche market — haircare products.

What I Require:
- Proficient in SEO strategies tailored for Google
- Deep understanding of the Australian online consumer market
- Proven track record in boosting e-commerce websites in search engine rankings

Skills Needed:
- SEO & Keyword Research: Identify high-traffic, relevant keywords for haircare products
- On-Page Optimization: Ensure website content, meta-tags, and descriptions are optimized
- Off-Page Optimization: Build backlinks and manage external SEO activities
- Analytics: Monitor progress using tools like Google Analytics
- E-Commerce SEO: Previous experience with online stores
- Understanding of Australian Market Trends: Insight into local consumer search behavior

To Succeed:
- Enhance organic search visibility for haircare category
- Optimize site for targeted keywords
- Deliver actionable SEO plan with measurable objectives

Experience in SEO for e-commerce within the health and beauty sector, particularly haircare, will be a considerable advantage. Please provide examples of past work related to e-commerce SEO campaigns.