Drive Traffic to Website via Google Ads

I'm looking to increase the traffic to my website using Google Ads. The aim is to attract both new and returning visitors. I am specifically interested in running search ads.

Ideal Skills and Experience:
- Proven experience with Google Ads, particularly Search Ads
- Expertise in SEO and SEM strategies
- Ability to analyze and optimize campaigns for maximum traffic
- Excellent understanding of targeting both new and returning visitors
- Strong communication skills for delivering updates and strategies