Digital marketing specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.


Responsibilities

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.


Qualifications

Bachelor's degree or equivalent
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Experience with SEO and SEM Strong written, verbal and collaboration skills