Digital Presence & Lead Generation Audit

Job ID: 38570265

Budget: £250 – £750 GBP

Project Title: Digital Marketing Audit & Strategy Development for EPOS Company

Description:

We are an EPOS company based in the UK, specializing in providing EPOS systems to convenience stores. We are looking for an experienced UK-based digital marketing expert to conduct a comprehensive audit of our current digital presence, including but not limited to:

Website: mpossystem.com
All active social media accounts
Any other relevant digital footprint or online presence
Project Requirements:

Audit:

Assess our website, social media, and other online platforms.
Identify gaps, strengths, and areas for improvement.
Analyze the effectiveness of current content, SEO, and user engagement.
Strategy Development:

Create a detailed, step-by-step marketing strategy focused on lead generation and optimizing our entire sales funnel.
Propose actionable steps to improve brand awareness, social media engagement, SEO performance, and conversion rates.
Suggest best practices and tools to track and measure progress.
Deliverables:

A full audit report of our digital presence.
A tailored marketing plan with a clear roadmap to increase leads and conversions. - plan should cover social media strategy, cold calling scripts and emails to target clients with a plan to retarget and how

Recommendations on any tools or platforms to enhance our digital marketing efforts.
Ideal Candidate:

Proven experience in digital marketing audits and strategy creation.
Familiarity with the EPOS industry or B2B marketing is a plus.
Based in the UK.
Strong understanding of SEO, social media marketing, and lead generation strategies.

Timeline: We are looking for a quick turnaround on the audit, followed by a strategy delivery within 2 weeks.