Digital Marketing Specialist -- 2
Budget: €2 – €6 EUR
Digital Marketing Specialist (Facebook Ads, SEO & Growth)
We’re looking for a well-rounded Digital Marketing Specialist to join a growing IT & digital agency working with service businesses, e-commerce brands, and professional firms across Ireland.
This role is performance-driven, with a strong focus on Facebook Ads, supported by SEO expertise and broader digital growth skills.
Core Responsibilities
Facebook Ads (Primary Focus)
Plan, build, and optimise Facebook & Instagram ad campaigns
Audience research, creative testing, scaling winners, reducing CPA
Pixel setup, conversion tracking, and data feedback loops
Google Ads (Secondary)
Search and display campaign setup and optimisation
Keyword intent analysis and landing page alignment
SEO (Strong Required)
On-page SEO, content optimisation, and internal linking
Local SEO understanding (service-area businesses)
Ability to support long-term organic growth alongside paid traffic
Creative & Ad Assets
Create image banners for Facebook & Instagram ads
Understand what converts visually (hooks, layouts, messaging)
Video Ads (Bonus Skills)
Building short video ads using Google Veo via Google Workspace
Bonus if experienced with Google Flow to create longer, multi-scene video ads (8+ seconds)
Bonus / Nice-to-Have Skills
Knowledge of Parasite SEO (Reddit SEO, social platform ranking, external authority pages)
Understanding of funnel building, CRO, and landing page optimisation
Experience working with multiple clients across different industries
Ability to think strategically, not just execute tasks
Growth & Agency Mindset
We’re not just looking for execution — we want someone who can:
Advise on how to grow our IT agency brand
Spot opportunities to scale client brands profitably
Suggest better structures, automations, and systems
Think in terms of ROI, efficiency, and long-term value
Hours & Progression
Weekly tracked hours
Starting at 15+ hours per week
Rapid progression to 30–40 hours weekly based on:
Skill level
Results delivered
Value brought to clients and the agency
Ideal Candidate
Strong Facebook Ads experience (non-negotiable)
Very good SEO knowledge (technical + practical)
Comfortable working across paid, organic, and creative
Proactive, growth-focused, and commercially aware
Agency experience is a big plus
We’re looking for a well-rounded Digital Marketing Specialist to join a growing IT & digital agency working with service businesses, e-commerce brands, and professional firms across Ireland.
This role is performance-driven, with a strong focus on Facebook Ads, supported by SEO expertise and broader digital growth skills.
Core Responsibilities
Facebook Ads (Primary Focus)
Plan, build, and optimise Facebook & Instagram ad campaigns
Audience research, creative testing, scaling winners, reducing CPA
Pixel setup, conversion tracking, and data feedback loops
Google Ads (Secondary)
Search and display campaign setup and optimisation
Keyword intent analysis and landing page alignment
SEO (Strong Required)
On-page SEO, content optimisation, and internal linking
Local SEO understanding (service-area businesses)
Ability to support long-term organic growth alongside paid traffic
Creative & Ad Assets
Create image banners for Facebook & Instagram ads
Understand what converts visually (hooks, layouts, messaging)
Video Ads (Bonus Skills)
Building short video ads using Google Veo via Google Workspace
Bonus if experienced with Google Flow to create longer, multi-scene video ads (8+ seconds)
Bonus / Nice-to-Have Skills
Knowledge of Parasite SEO (Reddit SEO, social platform ranking, external authority pages)
Understanding of funnel building, CRO, and landing page optimisation
Experience working with multiple clients across different industries
Ability to think strategically, not just execute tasks
Growth & Agency Mindset
We’re not just looking for execution — we want someone who can:
Advise on how to grow our IT agency brand
Spot opportunities to scale client brands profitably
Suggest better structures, automations, and systems
Think in terms of ROI, efficiency, and long-term value
Hours & Progression
Weekly tracked hours
Starting at 15+ hours per week
Rapid progression to 30–40 hours weekly based on:
Skill level
Results delivered
Value brought to clients and the agency
Ideal Candidate
Strong Facebook Ads experience (non-negotiable)
Very good SEO knowledge (technical + practical)
Comfortable working across paid, organic, and creative
Proactive, growth-focused, and commercially aware
Agency experience is a big plus