Digital Marketing Specialist

Key Responsibilities:

• Plan and execute all digital marketing strategies, including SEO/SEM, email, social media, and display advertising campaigns.
• Optimize website content and structure for search engines to improve rankings (SEO).
• Manage and create paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Analyze performance data and adjust strategies for optimal results.
• Collaborate with content and design teams to create compelling ad content and landing pages.
• Track and report on key performance indicators (KPIs) for campaigns, providing regular updates to management.
• Conduct market research and competitor analysis in the Kuwaiti market.
• Utilize analytics tools (e.g., Google Analytics) to track campaign success and user behavior.

Requirements:

• Proven experience as a Digital Marketing Expert, with a strong portfolio of successful campaigns.
• Expertise in SEO and SEM strategies.
• Proficiency in paid advertising platforms (Google Ads, Facebook Ads, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in the Kuwaiti market.
• Familiarity with website analytics tools (Google Analytics, SEMRush, etc.).
• Excellent communication and collaboration skills.
• Strong knowledge of social media marketing strategies.

Preferred Skills:

• Experience with email marketing platforms like Mailchimp or HubSpot.
• Knowledge of HTML/CSS and website optimization.
• Certifications in Google Ads, Facebook Blueprint, or similar programs.