Digital Marketing Specialist
Budget: ₹750 – ₹1,250 INR
Digital Marketing Specialist
Scope of work:
● Understanding the marketing objectives, communication to be driven in ads and positioning from the brand
● Understanding from the portal category/advertising managers about the category trend, key competitors, competitor’s estimated marketing spends etc.
● Researching on marketing activities of competitors and their organic rankings
● Strategy and Media planning for Amazon & Flipkart based on brand objectives on monthly, quarterly and annual basis and managing the marketing spends
● Formulating and executing the entire e-commerce marketing strategy, tracking relevant KPIs to measure campaign success and sharing updates with the client
● Strategizing all CPC and CPM campaigns i.e. planning campaign structure, deciding the right target audience, communication on the banners etc.
● Guiding the team on the optimization techniques to get optimum results (CTR, CR, ACoS, ROI)
● Providing weekly, monthly and annual reports to the clients with performance analysis
● Relaying insights as to what are the challenges and drivers of growth and with the help of PPC experts and ORM executives reporting to them
● Analyzing the existing digital marketing capabilities and suggest relevant solutions to improve performance in a cost-effective manner
● Coordinating with creative, content, listing and sales team in order to get the optimum performance of the marketing campaigns
● Strategizing, creating, and tracking performance of various ORM activities such as E mail marketing, sentiment analysis (to be done with a ORM Executive)
● Managing and building a team of executives in the Digital Marketing function as per the requirement
● Working in Cross functional team to curate relevant service lines, as well as onboard new clients
● Creating presentations in order to pitch to the new clients and providing marketing reviews to the existing clients (Frequency - once a month)
Knowledge and Experience required
● A bachelor’s degree is required while an MBA degree is good to have
● At least 2 to 3 years of experience in managing Digital Marketing activities with deep knowledge of the various targeting options and campaign intricacies on platforms such as Google, Amazon, Flipkart etc.
● Knowledge of keyword planning tools i.e. seostack, keyword.io, Amazon Pi etc. is a must
● Experience in a client management role in an ad agency or a digital marketing role of an in-house brand is good to have
● Expertise in Microsoft excel, word and power-point along with Google sheets, Google Docs and Google Slides is important
● Knowledge of Search engine Optimization and Online Reputation management will be important
● Having strong multitasking skills; being able to work independently and as part of a team in a dynamic, fast-paced environment
● Strong data interpretation skills and communication in English (written and verbal) and interpersonal relations skills
● Should demonstrate good organization skills and ability to effectively manage time with a proactive personality and self-driven with a positive outlook
● Must take ownership and has whatever it takes attitude and is enthusiastic about learning in start-ups
Scope of work:
● Understanding the marketing objectives, communication to be driven in ads and positioning from the brand
● Understanding from the portal category/advertising managers about the category trend, key competitors, competitor’s estimated marketing spends etc.
● Researching on marketing activities of competitors and their organic rankings
● Strategy and Media planning for Amazon & Flipkart based on brand objectives on monthly, quarterly and annual basis and managing the marketing spends
● Formulating and executing the entire e-commerce marketing strategy, tracking relevant KPIs to measure campaign success and sharing updates with the client
● Strategizing all CPC and CPM campaigns i.e. planning campaign structure, deciding the right target audience, communication on the banners etc.
● Guiding the team on the optimization techniques to get optimum results (CTR, CR, ACoS, ROI)
● Providing weekly, monthly and annual reports to the clients with performance analysis
● Relaying insights as to what are the challenges and drivers of growth and with the help of PPC experts and ORM executives reporting to them
● Analyzing the existing digital marketing capabilities and suggest relevant solutions to improve performance in a cost-effective manner
● Coordinating with creative, content, listing and sales team in order to get the optimum performance of the marketing campaigns
● Strategizing, creating, and tracking performance of various ORM activities such as E mail marketing, sentiment analysis (to be done with a ORM Executive)
● Managing and building a team of executives in the Digital Marketing function as per the requirement
● Working in Cross functional team to curate relevant service lines, as well as onboard new clients
● Creating presentations in order to pitch to the new clients and providing marketing reviews to the existing clients (Frequency - once a month)
Knowledge and Experience required
● A bachelor’s degree is required while an MBA degree is good to have
● At least 2 to 3 years of experience in managing Digital Marketing activities with deep knowledge of the various targeting options and campaign intricacies on platforms such as Google, Amazon, Flipkart etc.
● Knowledge of keyword planning tools i.e. seostack, keyword.io, Amazon Pi etc. is a must
● Experience in a client management role in an ad agency or a digital marketing role of an in-house brand is good to have
● Expertise in Microsoft excel, word and power-point along with Google sheets, Google Docs and Google Slides is important
● Knowledge of Search engine Optimization and Online Reputation management will be important
● Having strong multitasking skills; being able to work independently and as part of a team in a dynamic, fast-paced environment
● Strong data interpretation skills and communication in English (written and verbal) and interpersonal relations skills
● Should demonstrate good organization skills and ability to effectively manage time with a proactive personality and self-driven with a positive outlook
● Must take ownership and has whatever it takes attitude and is enthusiastic about learning in start-ups