Digital Marketing & SEO Expert

? 1. Google Ads Setup & Management
✅ Conduct keyword research to identify high-intent search terms for Gibbs.no
✅ Set up Google Search Ads campaigns with proper structure (SKAGs, broad match modifiers, etc.)
✅ Create compelling ad copy with A/B testing variations
✅ Implement conversion tracking via Google Analytics & Tag Manager
✅ Set up retargeting campaigns to capture lost leads
✅ Ongoing bid optimization & budget adjustments for cost-efficiency

? 2. Facebook & Instagram Ads Setup
✅ Set up Facebook Business Manager & Pixel tracking
✅ Create high-converting ad creatives (image + video)
✅ Develop ad copy variations for A/B testing
✅ Run Lookalike & Retargeting campaigns based on website visitors
✅ Implement conversion tracking with Meta Pixel
✅ Optimize ad performance weekly to lower cost per conversion

? 3. SEO & Landing Page Optimization
✅ Perform on-page SEO for Gibbs.no (title tags, meta descriptions, URL structure)
✅ Optimize existing content for primary & secondary keywords
✅ Improve CTA buttons & forms for higher conversion rates
✅ Implement heatmaps (Hotjar or Microsoft Clarity) to analyze user behavior
✅ Set up A/B tests for different landing page versions

? 4. Google Analytics & Tag Manager Setup
✅ Set up Google Analytics 4 (GA4) for website tracking
✅ Configure Google Tag Manager for event tracking (e.g., form submissions, button clicks)
✅ Create conversion goals & custom dashboards for real-time performance tracking
✅ Provide weekly reports with insights & action items