Digital Marketing Expert for Pre/Post-Launch

Role Overview:
We are seeking a freelance digital marketing expert with strong command over SEO and social media marketing to help build brand awareness before launch and generate high-quality leads after launch.

Key Responsibilities:
Pre-Launch (Brand Awareness):
Develop and implement an SEO plan for the website (on-page & off-page).

Perform keyword research, competitor analysis, and content optimization.

Create and schedule engaging social media content (Instagram, Facebook, LinkedIn).

Design and run teaser/ad campaigns to build anticipation.

Build local backlinks and register VoltVala on location-based directories.

Post-Launch (Lead Generation):
Run targeted paid ad campaigns (Meta Ads, Google Ads) focused on conversions.

Monitor and optimize campaigns for CPL (Cost Per Lead).

Track performance via tools like Google Analytics, Search Console, and Meta Business Suite.

Improve website ranking for location-specific service keywords (e.g., “electrician in Andheri”).

Collaborate with the operations team to sync offers, reviews, and service updates.

Required Skills:
Proven experience in digital marketing (minimum 2 years preferred).

Expertise in SEO (Yoast, SEMrush, Google Search Console, etc.)

Knowledge of paid marketing tools: Facebook Ads Manager, Google Ads.

Graphic tools like Canva or basic video editing a plus.

Strong communication and copywriting skills.

Mumbai-based or well-versed with the Mumbai service market.