Digital Marketing Elevation for Haircare Brand

I'm seeking a qualified and results-driven freelancer to elevate our digital presence. This project focuses on setting up robust SEO optimization, email marketing workflows, and content-rich blogging to drive traffic, improve conversions, and build long-term customer loyalty.

SEO Optimization
- Conduct comprehensive SEO audit of our existing website.
- Perform keyword research tailored to our niche (natural haircare, plant-based products, scalp wellness, etc.).
- Optimize all website pages (title tags, meta descriptions, headers, alt text, internal linking, etc.).
- Set up technical SEO elements: sitemap submission, robots.txt, site speed improvements, and mobile responsiveness.
- Identify and suggest backlinks and local SEO strategies (e.g., Google My Business optimization).
- Ensure tracking setup (Google Analytics, Search Console, etc.) for ongoing performance review.

Email Marketing
- Set up automation workflows to nurture leads and engage existing customers.
- Design visually appealing, on-brand email templates.
- Develop a content calendar for regular, value-driven newsletters.

Content Blogging
- Write and publish SEO-optimized blog posts to drive organic traffic.
- Topics to include haircare tips and guides, product reviews and testimonials, industry news and trends.

Ideal Skills and Experience
- Proven experience in SEO with a solid portfolio demonstrating past successes.
- Strong background in email marketing, with knowledge of automation tools.
- Excellent writing skills, with the ability to create engaging, informative content.
- Familiarity with Google Analytics, Search Console, and other SEO tools.