Content Optimizer with AI, SEO & Social Media Skills

Tripwix is an online luxury travel company that caters to the needs of its client base and target audience of high-net-worth individuals (HNWI) who travel with the expectation of exceptionally high standards of service.

We offer a portfolio of 700+ luxury rental homes in key destinations in Europe and the Americas that have been meticulously handpicked and personally inspected by our Homes and Curation team. Tripwix guests are welcomed on the ground by our team of professional local ambassadors who offer outstanding concierge services, unique local knowledge and peace of mind.

Our fast-growing team is seeking a professional who can effectively bridge the worlds of copywriting, AI relevance, and social media management to create content that performs well in an AI-driven landscape while fostering organic growth and engagement.

WHAT YOU'LL DO:

- Elevate content using AI insights.
- Unlock SEO secrets to boost rankings.
- Collaborate with a team of different creators.
- Assist in managing various social media platforms with a focus on organic growth and engagement.
- Craft compelling, SEO-friendly content.
- Apply AI knowledge to harness automation.
- Maintain a passion for staying ahead in the content game.
- Possess impeccable communication skills.
- Have experience in managing social media platforms (e.g., Facebook, X, Google Business Profile, LinkedIn, Instagram).
- Be familiar with social media scheduling apps.
- Manage time effectively for engagement with other content creators.
- Organize and repurpose content from multiple sources.
- Optimize images for SEO and AI.
- Work with Wordpress and blog platforms.
- Research and analysis to understand our target audience and industry trends to influence, copy and update the business.
- Content creation and strategy working across teams to fully understand our business model and customers.
- Crafting high-quality content across blogs, the web, and more to keep our audience engaged reflecting our brand’s voice and tone.
- Monitor the performance of your blog posts and use data to improve content strategies.
- Contribute to the wider marketing strategy and have a big impact on organization initiatives such as brand voice, web changes.
- SEO optimization implementing strategies to ensure our blog posts are search-engine friendly including keyword integration.
- Attend regular Tripwix team meetings.
- Represent the values and standards of both Punta de Mita Homes & Villas and Tripwix in all that you do.

WHAT YOU'LL NEED TO HAVE OR BE:

- Copywriting Expertise: You should have a strong background in copywriting with a focus on optimizing content for AI algorithms. This includes an understanding of SEO best practices, keyword research, and content structure for AI-driven platforms.
- Great copywriting skills in English, preferably native or bilingual.
- AI Knowledge: Proficiency in AI concepts and tools, especially those related to natural language processing and content optimization for AI algorithms.
- Social Media Management: Experience in the management of various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, X..) with a focus on creating and curating content for organic growth and engagement.
- Google Business Profiles: Proficient in creating, optimizing, and managing Google Business Profiles to enhance local search visibility and engage with customers effectively.
- Content Strategy: The ability to develop a content strategy that aligns with AI-driven algorithms and effectively drives organic traffic and engagement.
- Analytical Skills: Competence in using analytics tools to monitor the performance of AI-optimized content and social media campaigns, with the ability to make data-driven improvements.
- Creativity: A knack for generating innovative and engaging content ideas that resonate with target audiences.
- Adaptability: Given the evolving nature of AI and social media, you should be adaptable and eager to stay updated on industry trends.
- Collaboration: Effective collaboration with other team members, such as designers and marketing professionals, to ensure content and strategies are aligned.
- Communication: Strong communication skills to convey complex AI concepts in a clear and understandable way to team members and clients.
- Have a good team spirit and work under pressure.

WHAT WE OFFER:

- Fixed Monthly payment of 1.250€
- Full Tripwix immersion and on-going support.
- Becoming part of a team that is fast-growing with the potential for more responsibility.
- Access to an international company and a multinational team.
- Flexible working hours