Consulting WordPress Lead-Gen Site

Project Description:

We’re looking for an experienced WordPress developer/designer to build a modern, fast, and SEO-optimized website for Elaron — a B2B GTM consulting firm that helps software and AI-native companies accelerate growth through embedded go-to-market teams.

The site should reflect a premium consulting aesthetic, support content-driven inbound marketing, and be easily scalable for future migration to Webflow.

Objectives:

Build a clean, professional, and responsive WordPress website.

Optimize for SEO and content structure (RankMath/Yoast setup, schema, sitemaps).

Implement a simple CMS layout for blogs, case studies, and team profiles.

Ensure fast loading speed and strong Core Web Vitals performance.

Integrate lead-generation workflows (forms, CRM, analytics).

Keep the design minimal, modern, and consulting-grade — not a generic theme look.

Key Deliverables:

Website Design & Development

Pages: Home, About, Services, Case Studies, Insights/Blog, Team, Contact.

Use a lightweight, fast theme (Astra / Kadence / Blocksy preferred).

Gutenberg-based build preferred (avoid heavy builders if possible).

Responsive across all devices.

SEO Setup

Install & configure RankMath or Yoast SEO.

Add meta titles/descriptions, schema markup, sitemap, robots.txt.

Optimize site structure for future AEO (Answer Engine Optimization) readiness.

CMS & Content

Easy admin access for adding blog posts, case studies, and team members.

Clean permalink structure and category hierarchy.

Lead Generation & Integrations

Forms using Fluent Forms / WPForms, connected to HubSpot CRM plugin (or Zapier).

Calendly integration for consultation booking.

Google Analytics 4 + Search Console setup.

Cloudflare CDN for speed optimization.

Performance, Security & Maintenance

Setup WP Rocket (or similar) for caching and optimization.

Wordfence + UpdraftPlus for security and backups.

Ensure speed score >90 on mobile and desktop (Lighthouse).

Style & Reference:

Visual tone similar to consulting firms (McKinsey Digital, Slalom, boutique GTM agencies).

Clean layout, professional typography, strong whitespace, subtle animation.

Avoid stocky or salesy feel — focus on clarity and credibility.

Technical Requirements:

Theme: Astra / Kadence / Blocksy (lightweight, customizable).

Page Builder: Gutenberg (preferred) or Elementor if necessary.

Hosting: Will be provided (Cpanel)

Deliver clean, maintainable setup with minimal plugin dependence