Construction local leads

im a local business in LA area and I need to improve my company's online presence and improve google maps to generate a lot more leads I'm not an expert at the technical details I'm a construction company in need of help with our online visibility please see below points that were included in a few bids I received so far

300 keyphrases optimized 60 pages optimized 24 content, outreach, UX, or CRO assets per quarter 10 custom dashboards Phone call, lead, and revenue tracking dashboard
OUR WEBSITE - https://aramaxconstruction.com