Comprehensive Digital Marketing Specialist

Paid Marketing – Ads Management
Plan, create, and manage Facebook, Instagram, Meta Business Suite & Google Ads campaigns

Optimize ad spend and performance (CTR, CPL, ROAS, conversions)

Build and test audience segments and lookalike targeting

Monitor campaign metrics and prepare weekly/monthly performance reports

SEO
Improve on-page and off-page SEO (technical SEO, backlinks, content optimization)

Track keyword rankings and organic traffic growth using tools like SEMrush, Ahrefs, Google Search Console

Collaborate with content writers to produce SEO-optimized blogs and landing pages

Social Media Management
Develop monthly content calendars for Instagram, LinkedIn, YouTube, and Facebook

Coordinate with design and content teams for high-performing visual content

Monitor engagement, schedule posts, respond to queries, and grow followers

Run engagement campaigns: reels, polls, Q&A, carousels, student testimonials

Requirements
3–5 years of experience in performance marketing, SEO, and social media management

Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, GSC

Strong knowledge of SEO tools (SEMrush/Ahrefs/Ubersuggest)

Experience using Canva / video editing tools a plus

Excellent communication & reporting skills

Experience in EdTech / e-learning is a big advantage